Written by Menswear Style in Brands on the 2nd July 2019

We’ve just come across a fun and chic French eyewear brand going by the name of Binocle. The brand was founded in Nantes by a group of enthusiasts in 2016 with the focus being on unique customisable and unbreakable sunglasses. Since 2016, they’ve launched many designs such as the Original, Daytons, California, Coachella, Square, Arizona, Nevada, Indiana and Mona, but their simple first goal has remained at their core ever since.

The brand Binocle Eyewear have built quite the following on social media too, especially Instagram thanks to their striking multiple colour combinations teamed with timeless shapes, guaranteed to turn heads.

We got our hands on 3 of their models to test drive and were impressed by the luxurious finish and comfortable fitting. The polarized lenses are also very impressive and offer a crystal-clear view with sun glare protection via the Category 3 UV lens grade. Binocle Eyewear are manufactured with quality materials such as Polycarbonate, Acétate and Métal, whilst being constructed by hand in France.

Not only has this eyewear brands enjoyed successes on social media but they’ve now launched a new app available on both IOS and Android with a neat feature that caught our eye. You can now try before you buy from the comfort of your own home thanks to the world first virtual fitting function. Imagine a Snapchat filter but with each of Binocle’s eyewear designs and you’ve nailed it. You can switch between designs, frames, colours and lenses so you can see exactly what type of eyewear suits you before committing to buying.

If you’re looking for a new pair of shades for the summer season ahead now is your time to treat yourself. Enter promo code: MENSWEARBINOCLE to get 30% of your first order at Binocle.club valid until the 21st July 2019.

We take a look the new Customisable Sunglasses and Virtual fitting function from Binocle Eyewear.