Written by Larry Lomotey in Health & Fitness on the 18th May 2015

Does tying your sneaker laces ruin your look? I'm waiting for the 'Back to the Future' lace-ups, but till then take a look at HICKIES. They have a responsive lacing system made from a memory-fit elastomer that moves with your feet while providing the comfort and stability to keep you one step ahead. Whether you want to streamline your sneakers or give your workout an extra boost, the lacing system offers an unbeatable combination of fit, function, and fashion.

Sneaker design moves fast, but there is one constant: shoelaces. HICKIES believe the slackness of shoelaces has no place in today’s footwear designs – worse yet, they actually represent a hindrance to every athlete. The brand is proud to present a step up for sneakers that’s worthy of the 21st century.

Founders Mariquel Waingarten and Gastón Frydlewski love sneakers but hate shoelaces. So when Gastón told Mariquel his idea for HICKIES lacing system, she recognised the touch of genius. They developed the concept further and set up a Kickstarter campaign to see if the rest of the world was ready for the HICKIES lacing system. Their Kickstarter campaign surpassed their wildest dreams and raising 600% more than their original goal. Life started moving fast for Gastón and Mariquel - in less than a year they quit their day jobs, got married, and moved to New York City to set up the company. 

This innovative lacing system is the next level for the sneaker game, but just the beginning of what this duo will achieve. With their talented team coming from all corners of the globe e.g. Israel, Venezuela, Argentina, Colombia, Ireland, France, Germany, Switzerland, Canada, Taiwan, Russia, and the United States, they are taking the sneaker world by storm.

The responsive lacing system gives you grip without the slip — your days tying your sneakers are done. Keep your sneakers sleek with a pack of solid HICKIES shoelaces. Each pack comes with 14 units, more than enough for any pair of trainers. If you are like me and you tend to lace each pair of trainers differently, don't worry because you can still as creative with this product due to the vast selection of colour options available.

The alternative to the classic shoelace, discover the Hickies Lacing System for convenience and a taste of the future.