Written by Menswear Style in Interviews on the 17th October 2024

With over two decades of combined experience in the world of watches, Danielle and Jonathan (a husband and wife team) share a deep passion for curating, creating, and connecting collectors and enthusiasts with timepieces from renowned watchmakers.

Helicon is a new dial name, launched this year by two industry veterans with more than twenty years of experience in the business of selling and sourcing watches - at all price levels and from a multitude of makers - to and for collectors and enthusiasts around the world. Having been closely involved in conceptualising and developing many models, the Helicon team has built an extensive network of designers, historians, manufacturers and suppliers from the key watch centres of Switzerland, Germany, France and Japan. The help and advice of many of these long-standing friends and colleagues was called upon to ensure Helicon watches are ‘right’ from the very start – and they are confident that their quality and guaranteed rarity will ensure they appeal to collectors. Above all, however, Helicon want every owner to not only want to wear their watch every day but feel confident in doing so without worry – ensuring a Helicon is a friend for life.

“We were both working in the watchmaking industry as freelancers for other people. We had the knowledge of brands, of design, of manufacturing, of sales and marketing. And after about 20 years in the industry, we wanted to do it for ourselves but do it in a way that we felt we could offer what bigger brands can't, which is great quality, creative design and exclusive limited numbers. I always think we wear a watch the same way as we wear beautiful clothes. We're not wearing them necessarily these days for functionality, but they are part of our expression and what we enjoy. What we've tried to achieve is an everyday wearing watch. We want you to wear them every day.”

This is a shortened transcribed edit of episode 223 of the MenswearStyle Podcast with Jonathan Bordell, Co-Founder of British watch brand heliconwatches.com. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.

We interview Jonathan Bordell of The Helicon Watch Company to discuss British watchmaking and how his watch brand was launched.