Written by Craig Landale in Essentials on the 29th April 2024

Welcome to the forefront of April 2024's most intriguing discoveries, where innovation meets elegance and sustainability intertwines with style. From the sleek urban streets of Stockholm to the sun-kissed landscapes of Morocco, this month's offerings unveil a captivating array of products that redefine contemporary living.

Myrqvist Alnö Shoe 

Myrqvist, the innovative Swedish footwear brand known for its commitment to quality craftsmanship and timeless design, is proud to unveil a new style in their sneaker line up. Alnö is their first ever elastic sneaker featuring their tonal elastics forming the brand's signature M over the tongue. Alnö is designed with both fashion and functionality in mind. Crafted with meticulous attention to detail, this sneaker is a testament to Myrqvist’s dedication to premium footwear without the premium price tag. 

Acqua di Parma Crystal Incense Fragrance

Acqua di Parma have introduced Crystal Incense, the new artistic composition to join the Signatures of the Sun collection, encapsulating the ethereal play of light and shadows, the iridescent glow of olibanum crystals in the desert sun, and the profound depths of incense warmth. Crystal Incense draws its inspiration from the natural prisms of olibanum crystals that scatter sunlight in a myriad of colours across the desert, setting a scene of pure, iridescent light. A fragrance of harmonious duality, it celebrates both the crystalline brightness and the enigmatic darkness of incense. Incense, also known as ‘olibanum’, is an aromatic resin obtained from the bark of Boswellia trees. When the bark is incised, it exudes a thick liquid resin. This resin, upon exposure to air, crystallizes to form the precious olibanum crystals.

Unfeigned x Monocle Travel Suit 

Monocle, the leading global lifestyle magazine has joined forces with Madrid-based smart casual brand Unfeigned to release an all-new lightweight travel suit. The brand offers technical blazers with matching trousers that are just perfect throughout the entire day. This go-to suit, made with recycled fabric, offers limitless comfort with a modern and understated design. Attending meetings in different cities, crossing the globe to close deals or dining with clients has never been so stylish and comfortable. With both Monocle and unfeigned, they have found the perfect synergy to give their communities a go-to suit that is made with the finest materials and works for any occasion.

P&Co Somewhere New Collection 

As part of its spring summer campaign, Postcards From Somewhere, P&Co’s latest collection, Somewhere New, features an entirely new landscape for the brand: Morocco. True to form, P&Co tackled Morocco’s Paradise Valley in style, road-tripping through its diverse climate of desert palms, winding roads and red mountain edges in a Porsche Targa 911. Each piece in the collection is a tribute to the tones and textures of the open road and the Moroccan backdrops it carves through. P&Co has taken its tried-and-tested silhouettes and expanded its spring summer offering with the addition of breathable organic cotton, durable fatigue shorts, and moto-inspired graphics.

anatome The Modern Apothecary Book 

Wellbeing is not a new concept. In fact, it’s an ancient universe. Have you ever wondered where the human need to feel better originated? Brendan Murdock and Gabriel Weil did, and that curiosity sparked something extraordinary. Diving into the extensive research vault fueling anatome's communications and product creation, they pondered the evolution of wellbeing literature and its often-overlooked connection to our primal desire to feel better. From this dialogue emerged an idea that transcends the ordinary: a book that doesn't preach but understands. The Modern Apothecary was born not from the boardroom but from a genuine desire to unravel wellbeing mysteries and share them with the world. The apothecary, born in ancient times as a herbalist and healer, has evolved alongside societal shifts and scientific progress. Today, their timeless role endures, providing vital community care with a commitment to health and wellbeing.

PURIFIED Bananatex(R) Shoe 

PURIFIED, the new London-based sustainable shoe brand has launched their inaugural zero plastic shoe. The ABACA is the world’s first integration of two unique next-gen biomaterials, Bananatex and NFW’s PLIANT. Developed over four years, the ABACA represents a new way of making shoes, from the use of novel hand-harvested materials to the development of a synthetic-free binding system. Founder and designer, Will Verona, conceived PURIFIED in 2020 to address the environmental crisis perpetuated by the modern shoe industry. Without sacrificing comfort or style, the ABACA is durable, water-resistant and even, under certain conditions, enables plant growth after it degrades when in soil at end of life.

Myrqvist Alnö Shoe, Acqua di Parma Crystal Incense, Unfeigned launches x Monocle Travel Suit, P&Co Summer Collection, and anatomē The Modern Apothecary Book.