Written by Menswear Style in Interviews on the 4th May 2023

Infusing rich trending styles with a unique perceptive on the world, with a design that aims to be timeless - incorporating minimalistic and simplistic, yet thought provoking, fashion statement led core styles, with sustainable production being at the heart of the brand. NO ONE TRUE ANYTHING have a phrase that dominates the Ethos of the brand, “F/FAST FASHION”. With a high-end, sustainable approach to streetwear, the brand has officially dropped its DEB—UT collection, leading with the PI-LOT capsule. The capsule showcases hoodies and t- shirts, with the purpose of fashioning a new outlook on how sustainable clothing should be perceived. The world of fast fashion has had its moment and ruined the industry for too long, while causing a climate catastrophe and exploiting people. Jake wants his brand to be seen as one that is pioneering and bringing sustainable fashion production into the world of high-end fashion.

In a recent episode of the MenswearStyle Podcast we interviewed Jake Posner, Founder of NO ONE TRUE ANYTHING about how after having a dream he decided to launch his own fashion brand and go door-to-door looking for manufacturers in Portugal. Peter Brooker and Jake talked about the brand philosophy, the metaverse, dyslexia, sustainability, design inspiration, being featured in British Vogue 'Bright, Young Things', and what new garments to expect from the brand in 2022.

“The Philosophy of the brand is essentially to allow me to be the truest version of myself. I've always wanted to be in a space where I can create stuff because I have dyslexia. Some people would probably call it strange, but I sort of blurt out random stuff and draw random things. I was always influenced by fashion, specifically streetwear. I'm a big lover of hip hop, especially the early 1990s stuff. I like using embroidery in my designs because it brings a much more detailed view of what I want to create.”

This is a shortened transcribed edit of episode 172 of the MenswearStyle Podcast with Jake Posner, Founder of organic cotton clothing brand noonetrueanything.com. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.

We sit down with the founder of Organic Clothing brand NO ONE TRUE ANYTHING which is known for its sustainable approach to streetwear.