Written by Menswear Style in Interviews on the 24th March 2023

When Lutz Schwenke spent a year in Hawaii as a teenager, he started to see the ocean differently. It became a source of joy and motivation. He later worked for the UN, informing his vision of the sustainable brand he would go on to found in 2010 out of a deep love for the ocean. TWOTHIRDS has evolved into a community of like-minded people. The brand wants to create clothing with zero impact on the planet and its oceans. They use fabrics that save water, turn plastic waste into quality garments and wrap orders in paper packaging. Their operations are all Climate Neutral. Their search for sustainable fashion began in the Basque country, but it was when they moved to Barcelona that things really took off. They pioneered pre-order. They found better materials. They grew. TWOTHIRDS is about the personal touch, craftsmanship, and making change that ripples out across the industry.

In a recent episode of the MenswearStyle Podcast we interviewed Lutz Schwenke, Founder of Sustainable Eco-Friendly Clothing brand TWOTHIRDS about the founding story of his brand which he describes as for the gentleman surfer. Our host Peter Brooker and Lutz talked about working within the fashion industry without prior experience, design process and inspiration, being a sustainable brand, positively reacting to setbacks, the pre-order concept, and growth plans for 2023.

“TWOTHIRDS is a brand for the gentleman surfer. It was born out of the idea that I was growing older and all the surf brands that I was wearing were getting younger. I felt I was equally passionate about surfing and the entire ocean culture but somehow the brands were not reflecting that anymore. When I started the brand, I had no fashion experience whatsoever. The only thing that I knew was that I liked clothing. I liked buying clothing, but I never considered myself a fashionista per se.”

This is a shortened transcribed edit of episode 190 of the MenswearStyle Podcast with Lutz Schwenke, Founder of twothirds.com. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.

Surf Brands, Climate Neutral, Pre-Order, and Sustainability are the talking points of this interview with Lutz Schwenke of Eco-Friendly Clothing brand TWOTHIRDS.