Written by Menswear Style in Interviews on the 21st October 2022

PoBO (Positive by Ownership) are a sustainable, premium quality streetwear brand based in London. All materials are certified eco-friendly and PETA Vegan Approved, the supply chain is ethical and they also plant one mangrove tree per product purchased. They really put their heart into every detail. Dario's inspiration came from the artists of ground zero. They wanted to hit the reset button on modern art and he is amongst those who believe that now is the time to do the same with fashion.

In a recent episode of the MenswearStyle Podcast we interviewed Dario Peluso, Founder of PoBO about the founding story of his premium sustainable apparel brand. Our host Peter Brooker and Dario talked about his love of art and music, creative process, positive impact, copyright, design inspiration, GOTS certified cotton, embroidery, sustainability, buyer behaviour, and changing consumer mindset.

“I used to have a successful career in the city, but I have loved fashion design and making music all my life. I’m not someone who went to fashion school, I come from an economics and financial education background. PoBO is my own creative output, and the brand is sustainable at the core which is something that we take great pride in. The design inspiration comes from research I've done, for example, the British Library archive and textbooks. I'm still experimenting with designs and new collections are forthcoming, so please keep an eye on our website and social media.”

This is a shortened transcribed edit of episode 165 of the MenswearStyle Podcast with Dario Peluso, Founder of premium sustainable apparel brand pobo.uk. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.

We discuss Positive by Ownership, PETA Vegan Approved, Sustainable Premium Quality Streetwear with Dario Peluso of PoBO.