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IN CONVERSATION WITH ROBIN CARLO OF LENNERTSON
Written by Menswear Style in Interviews on the 13th October 2022
Co-founders Robin Carlo and Robin Todde have been friends since high school and creatively collaborating ever since. Lennertson is made up of the countless people who contribute to their vision. Be it their lastmaker in England, the craftspeople in Spain, or you who wears their shoes. Lennertson shoes are made by craftspeople who've perfected their trade over generations. All leathers used come from European tanneries, and shoes are constructed using the durable and traditional Goodyear welt method. This makes a pair of Lennertsons your trusted companions to take on the world's pavements for years to come. Rugged and Refined is their mantra, and this dictates the choice of shape, proportion, patterns, and materials they use.
In a recent episode of the MenswearStyle Podcast we interviewed Robin Carlo, Co-Founder of Lennertson about his background and the story behind the shoe brand which makes refined footwear for the rugged individual. Peter Brooker and Robin talked about why he turned to the shoemaking industry, who the Lennertson customer is, how they funded the brand launch, the meaning behind the brand name, shoe manufacturing, shoe design, and what's next for Lennertson.
“We make refined footwear for the rugged individual that's built to last. There are three core values with the first being style, not just any style, but one that we refer to as rugged refined. The second is quality, specifically making shoes using the traditional Goodyear Welt construction method, and sourcing high quality materials. And lastly, we're an ethical company and we only work with passionate shoemakers who take pride in their craft. We're not just marketeers for this brand, we design the shoes ourselves. I’m personally self-educated in everything I've done in life. So, before we started this project, I read every book there is on shoe construction. I really wanted to understand how the product is made and what the mechanics behind the product are. We're heavily involved in every aspect of the brand, basically.”
This is a shortened transcribed edit of episode 166 of the MenswearStyle Podcast with Robin Carlo, Co-Founder of refined rugged footwear brand lennertson.com. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.
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