Written by Menswear Style in New Collections on the 25th August 2022

Ben Sherman Global Artist Foundry launches the newest instalment of the AW22 Ben Sherman global advertising campaign featuring celebrated UK rapper and style icon Tinie Tempah. Starring in several Ben Sherman Autumn/Winter looks, Tinie is shot by the iconic menswear brand in a full campaign accompanied with a short film giving a rare glimpse behind closed doors where he cuts a striking figure in the Ben Sherman Signature and B by Ben Sherman collections. The creative union between the two mavericks, Ben Sherman and Tinie, highlights a modern fusion of contemporary styling with eclectic originality.

Tinie is a prolific musical collaborator and has worked with the best in the business. All know his chart-topping solo hits and numerous genre-defying collaborations with Swedish House Mafia, Martin Garrix, Wiz Khalifa, Rita Ora, Labrinth, Stormzy, and so many more. He is a record company mogul and an entrepreneurial innovator making waves in the NFT space while also taking time to educate and bring his community along with him. Tinie is a respected fashion designer and an architecture aficionado; as a man of great taste, he remains humble and successful in business. Always one step ahead, he launched a hip culinary pop-up called Raps during the pandemic. The list of awards and accolades in his career goes on and on.

This season Ben Sherman Global Artist Foundry is honoured to highlight and partner with Tinie, a South Londoner of proud Nigerian heritage whose hard work ethic continues to see him go from strength to strength. It's said genius never sleeps, and Tinie's dedication and passion for his craft keep him on an ever-upward trajectory. Tinie says of the brand, "Ben Sherman has always been a staple in British culture. It was great to get the call to front the AW22 Menswear campaign. I enjoyed collaborating and shooting with the team, and it was great to reconnect with a brand that made such an impression on me coming up. 

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Tinie Tempah, B by Ben Sherman, and Ben Sherman Global Artist Foundry are the focus of this article on the Ben Sherman AW22 Collection.