Written by Craig Landale in Essentials on the 23rd February 2022

Good lord, it has been a bit blowy outside recently hasn’t it!? From my home office window I saw someone’s log cabin roof get ripped clean off and land in another neighbours garden. It was quite the spectacle to watch, I must say. But as a true professional, I didn't let the extreme weather take my eye off the ball for this month’s coolest drops. So, put the kettle on and take 10 minutes to have a gander at these new product releases and announcements. 

APEX by Roja Parfums 

Harnessing the power of nature, APEX is the new male fragrance creation (available 3rd March) from Roja Parfums. Created to unleash your innermost instincts and your primal connection to nature’s most powerful creatures, APEX embraces dormant abilities and spiritual energies, pushing you to challenge your limits and embrace new opportunities. An empowering experience inspired by a deep-rooted connection to nature and to the Earth, the fragrance evokes primordial instincts and a sense of spirituality to empower you to reach the pinnacle of potential and be the very best version of yourself. Redefining power and serenity, APEX looks to the most powerful animals in nature, those at the top of the food chain with nothing to prove, it is this peak of hierarchy that embraces a confidence like no other. In creating this scent, Roja Parfums went on this primal journey to unleash your inner power to reach the very top, the apex of your own life. The citrus opening of the fragrance represents the start of reaching your apex, with a bright blend of Bergamot, Lemon, Mandarin and Pineapple. Moving up to the apex, Roja Dove captures the scent of earth, with base notes of Patchouli and Fir Balsam, which evoke the feeling of being surrounded by nature. Connecting to our primal energies, the animalic notes of leather add warmth and sensuality. The use of sacred materials such as Sandalwood and Frankincense have been selected as a homage to ancient ingredients the earth has given us. 

rojaparfums.com

Serengeti Eyewear AMBOY

Globally respected and worldwide distributed, Serengeti is a unique brand able to combine the most advanced eyewear technologies, inherited from more than 140 years of R&D, the Americana culture and the finest sense of aesthetics, design and creativity. With these decades of experience, Serengeti is justifiably viewed as the world’s most innovative and creative premium eyewear brand. As a market leading brand, they aim to constantly challenge themselves. Serengeti is born to innovate and to redefine market standards. The 1970s spirit flows in its veins. As a real iconic pilot shape, AMBOY is a classic that embodies the DNA, philosophy and expertise of Serengeti. Made from handcrafted acetate and combined with highly qualitative metal and the brand's unique mineral lenses, AMBOY is ready to keep you company on the iconic American roads. 

serengeti-eyewear.com

Dickies Heritage Canvas Collection 

The Dickies Heritage Canvas Collection is a selection of work inspired fits that pay homage to Dickies' rich history in manufacturing. The collection features authentically constructed workwear silhouettes including chore jackets, bib overalls, pants and shorts made from canvas, a timeless fabric that the brand has been utilizing for its versatile and hardwearing nature for years. The Heritage Canvas collection also features a range of matching ‘uniform’ styles, which make reference to Dickies' 100 uniform celebration in honour of the brand's 100-year anniversary. The Duck Canvas Carpenter Pant and Duck Canvas Unlined Chore Jacket uniform set pays tribute to the many generations of workers who’ve adopted Dickies as their uniform of choice. As well as featuring canvas pieces in Dickies' traditional brown duck and black colours, the collection also offers lighter, Porcelain and Cloud colour options for the warm days ahead. All canvas pieces in the offering have been stonewashed to give a soft feel without compromising on durability. 

dickieslife.com 

Breitling X Triumph Top Time Watch 

The Top Time watch is part of a spectacular new collaboration inspired by 1960s café-racer culture. In the mid-1960s, auto racing was having a heyday, and a whole subculture had sprung up around “café racers,” stylish motorcycles, used to literally transport their riders from hip café to hip café. Willy Breitling set out to capture the speed-driven style of the day with a completely new take on the timekeeper. The result? The Breitling Top Time, an unconventional chronograph designed for “young and active professionals.” It quickly became the watch of choice for a sporty in-crowd of men and women equally drawn to the watch’s bold proportions. Today, that freewheeling 1960s café-racer spirit is back in a spectacular new Top Time collaboration between Breitling and British motorcycle brand Triumph. Now in its 120th year, Triumph combines historic craftsmanship with contemporary design to create its classic motorcycles. For their debut collaboration, Breitling is producing a Top Time Triumph watch with a distinctive brushed finish in the bow-tie motif nicknamed “the Zorro dial” by Top Time collectors. Triumph, meanwhile, is launching 270 co-branded motorcycles — the Speed Twin Breitling Limited Edition — whose buyers will have the privileged opportunity to purchase a special owner’s version of the Top Time Triumph, this one with a sunray dial and engraved caseback featuring the individual number of the bike. 

breitling.com

BOSS X NBA 

BOSS celebrates the mentality it takes to come out on top as the brand releases the latest season of its highly anticipated BOSS X NBA collaboration. The NBA is home to some of the world’s most talented and passionate athletes, who embody what it means to be your own BOSS: those who are willing to take risks, create lasting change, and go all in to win. This kind of mindset inspires fans around the world, whether they are supporting their favourite team or following their own passions. And it’s one that is closely connected to BOSS, a brand that dresses this determination, delivering the confidence to succeed in any situation. The new BOSS X NBA capsule collection picks up from the previous season, with a new interpretation of logos in support of some of the league’s most popular teams, along with the iconic NBA logo itself. Graphics are found across more than 20 styles including sweatshirts, T-shirts, sweatpants, and shorts, along with slides, a tank top, a drawstring bag, boxer briefs, and a beach towel. This latest drop is supported with a dynamic campaign starring Golden State Warriors’ shooting guard, Klay Thompson. 

hugoboss.com

STUBBLE & CO Weekender XL 

Stubble & Co has launched a new addition to its adventure-loving range of bags: the Weekender XL. Fifty percent bigger than the original Weekender and made from water repelling British Millerain Tekwax canvas, the all-new bag is tougher, more technical with extra space for adventuring. As well as a roomy 60L capacity, the bag’s thoughtful design mixes comfort with performance and practicality and features a handle that’s the perfect length to carry over the shoulder or by the side as well as a detachable and adjustable shoulder strap built with extra comfort and ultra-reliable YKK zips. There are also two internal mesh pockets: a safe and secure inner pocket for valuables plus a quick access outer slip pocket. Solid brass studs on reinforced base and quality leather trims finish the stylishly classic look. Millerain Tekwax canvas is free from ‘forever chemicals – meaning it is better for the environment. As a brand, Stubble & Co upholds ethical and sustainable practices at every stage of its process. Its sustainability credentials include designing durable, timeless bags, launching products made from recycled materials, offering an in-house repair service, offsetting its transportation carbon footprint and using a zero-carbon warehouse. Plus, its all-new Tekwax canvas range uses BCI cotton and contains zero "forever chemicals" meaning it’s even better for the environment. 

stubbleandco.com

Bang & Olufsen Beosound Explore 

Bang & Olufsen’s latest outdoor speaker combines a tough and robust exterior with a beautiful Scandinavian design and the brand’s superior audio performance. Designed with portability in mind, Beosound Explore’s cylindrical shell provides a secure grip and fits easily into rucksack pockets so you can stay focused on the track ahead. Despite its durable outer shell, the speaker is lightweight at 631 grams, letting you stay agile whilst on the move. With up to 27 hours of playtime at typical listening volumes, Beosound Explore gives you the freedom to use the speaker all day without needing to rely on a power supply and is a faithful companion when out in the wild. Beosound Explore is also the first speaker on the market to feature Type 2 anodised aluminium for improved scratch resistance, making it the perfect speaker for outdoor activities. Whether hiking or camping outdoors, the IP67 Dust and Waterproof rating protects the speaker if it accidentally gets wet. Beosound Explore delivers Bang & Olufsen’s signature sound and features dual 1.8” full range drivers to deliver powerful sound. Attention has been given to outdoor performance and supreme bass, delivering 59dB in bass capability despite its compact size. The grill is cut in 360-degree lines to ensure True360 omnidirectional sound, perfect for nights spent around a campfire. 

bang-olufsen.com

ONE Essentials 

Launched by Carrie Davies, who studied at LCF under Professor Dilys Williams, the Founder and Director of the Centre for Sustainable Fashion, ONE Essentials creates inclusive, stylish, all-day t-shirts, sweatshirts and underwear designed to radically reinvent the everyday wardrobe. Following a career working for the likes of Barbour and Monsoon, Carrie felt trapped and unable to make real, positive progress towards ethical fashion. ONE Essentials was born, focusing on creating beautiful, high-quality pieces – and starting with the most disposable item in our wardrobe: underwear. It also provides a full, transparent update on product impact throughout each stage of the customer journey. There is no reason why the items we wear everyday should be the most disposable. Everything at ONE Essentials is designed with the end in mind and manufactured for maximum utility, minimal waste, and the least possible harm. The brand has developed a circular business model, directly addressing the environmental cost of the fashion industry. Biodegradable, natural, and non-toxic fabrics and materials (even the stretchy bits) are used throughout the collection. Every piece is designed to last, but the brand will collect and recycle your garments if you decide you are done with them. For those that feel uncomfortable returning underwear, there is another eco-solution for the most ‘disposable’ item in our wardrobe. ONE Essentials underwear has replaced convention elastane, which goes nowhere, with an innovative biodegradable alternative. 

onee.earth

APEX by Roja Parfums, Serengeti Eyewear, Dickies Heritage Canvas Collection, Breitling X Triumph, BOSS X NBA, STUBBLE & CO Weekender XL, Bang & Olufsen Beosound Explore, and ONE Essentials are featured in February 2022’s Coolest Stuff.