Written by Menswear Style in New Collections on the 25th May 2021

Since 2004, Norse Projects has been driven by its Scandinavian roots, to create a design aesthetic that contributes to their output of a highly adaptable and understated wardrobe. The Norse Projects label was developed by Copenhagen’s finest boutique, the Norse Store, with the launch of their inaugural ‘04 clothing collection. Taking inspiration from the natural world around us, Norse Projects uses innovative materials and techniques to create a line of products that are highly functional, yet superbly understated. Their minimal and subtle aesthetic allows an endless choice of outfitting options throughout all of the seasons, and their dedication to quality garments is something they take great pride in, and lies at the heart of the Norse Projects philosophy, further supporting their brand maxim of: CREATED FOR LIFE - GOOD FOR ALL SEASONS.

Now a go-to for timeless essentials, Norse Projects has gone on to become an iconic menswear brand. The brand’s ethos epitomises the real Scandinavian design aesthetic in fabrication sourcing and silhouettes; tactile materials, clean lines and acute attention to detail as seen in classic items like the Niels T-shirt. The Niels Standard T-Shirt is a true Norse Projects classic and a real staple for every wardrobe. Crafted from a lightweight organic cotton, and featuring a ribbed collar with a clean cut finish on the hem and cuffs. The Niels Standard T-Shirt has become the benchmark for cotton everyday tees. Filling out your wardrobe with a set of solid t-shirts is something that is often overlooked, but Norse Projects provide the ideal, well made staple, and in as many colour variations to suit every one of your moods.

The Aros Chino Pant from Norse Projects is another classic that they have contributed to the contemporary fashion market. Made from a lightweight cotton twill that has been washed for a soft hand feel and has also been over-dyed for a rich, longer-lasting colour. The Vagn Classic Sweatshirt in Oxide Yellow is constructed from a diagonal loopback cotton fleece, which is cut in a classic, regular fit. Featuring a ribbed collar, cuffs and hem, this piece is finished off with minimal stitching details and a branded Norse Projects patch at the hem. The Fyn Down 2.0 Gore Tex Parka shows that Norse Projects doesn’t just provide high quality basic essentials, they also provide technical equipment built to get you through tough situations. Inspired by a mountain parka silhouette, the Fyn Down Gore-Tex Jacket has a DWR coating, and is made using GORE-TEX® membrane bonded to a lightweight outer fabric. Constructed with a fully waterproof seam finishing throughout, and a fixed lining insulated with 90/10 Ey Standard Certified Goose Down. The internal pockets on this piece are designed for storage and quick access of your everyday-carry personal items. The Fyn Down 2.0 Gore Tex Parka fits the bill of all of Norse Projects work, a piece you can truly rely on, no matter where you take it. 

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Featuring GORE-TEX, we take a first look at the pre-fall 2021 collection of menswear by Norse Projects.