Written by Menswear Style in Interviews on the 31st March 2021

Established in 2019 in Copenhagen, CASPAR MØRCH mixes Scandinavian style with modern avant-garde to create garments for everyday life. Finding inspiration in current society, politics, architecture, technology and biology, Caspar Mørch creates unique stories with each collection and all garments are made to be worn every day. This means they use materials that can survive rough handling and materials that age with grace.

In this episode of the MenswearStyle Podcast we interviewed menswear designer Caspar Mørch about the founding story of his brand which launched with a first collection in early 2020. Many of the garments are made to order to reduce waste and to keep costs down, and also allows customers to add small customisations. Our host Peter Brooker and Caspar also talked about fashion school, internships, sustainability, seasonless fashion, inspiration for SS21 and building a brand during Covid-19.

“I finished my bachelor’s degree in fashion design in 2018 and then spend around a year doing some internships at smaller local brands here in Copenhagen. I then started my brand in 2019 and I showed my first collection in February 2020, just before everything went to hell. My design ethos is to make classic Scandinavian designs with more Avant Garde style. I’m very inspired by political challenges in the world and whenever I start a new collection, I pay attention to what's on my mind. I'm trying to keep the business small and see if I can keep it going with low expenses. I do everything from designing to sewing samples and doing pattern construction. Most of the collection is made to order because I think that's a great way to avoid having waste. For example, if I make a bunch of clothes and put it on my website, four months later I will have to put some on sale, and then a year later it’s worthless. In Denmark we have something called gender law, which is the law of gender. It's basically saying, don't think you're better than anybody else, which I think influences our culture in a lot of ways, including how we dress. It's a bit conservative really. I keep this in mind with the clothes I make. I'm not designing and thinking this is going to be great for a party or big wedding, where you're going to wear it once a year. I'm saying okay, would I wear this five days a week for a year and is it easy to wear? If we are going to do anything about climate change, we have to buy less clothes and better clothes. When I design a garment, I’m thinking about how it will age over the years, that's my approach to it.”

This is a shortened transcribed edit of episode 116 of the MenswearStyle Podcast with Caspar Mørch, Founder of casparmorch.com. You can listen to the full version below or listen on Apple Podcasts, Spotify, or your favourite podcast player.

We sit down and speak to the Copenhagen-based menswear designer Caspar Mørch about his brand and sustainability.