Written by Menswear Style in Interviews on the 14th January 2021

London Sock Company believe that pulling on a great pair of socks in the morning has the power to transform not just your style, but your state of mind. The brand was created in 2013 to help modern gents embrace their personality and be inspired to be the best version of themselves. Great socks aren’t just a finishing flourish on an outfit, they are the first steps to effortless style. By using only the most advanced knitting methods and the finest materials they are able to make socks that not only fit, feel and look better, but they last longer as well.

In a recent episode of the MenswearStyle Podcast we interviewed Ryan Palmer, Co-Founder of London Sock Company about how the idea for the brand was thought up. The idea came when the Co-Founders were brainstorming subscription-based products after seeing the rapid adoption of this category in the US. Our host Peter Brooker and Ryan also chatted about the launch of their new boot sock, how David Gandy become an early investor, and that time when Daniel Craig wore their socks.

“The brand came on the back of a brainstorm. My co-founder and I were working in the in the corporate world, right in the City of London, for a technology consultancy company. We're both very entrepreneurial and would often get excited about business ideas and new projects. We saw a wave of subscription models coming over from the US and massive retailers were shaking in their boots. We started thinking about opportunities for a subscription brand in the UK. We saw such a massive opportunity in the sleepy category of socks, and coming from that corporate environment, it was very obvious that guys were just so uniform and were all wearing the same colour suits, shirts, and shoes. Less and less guys were wearing ties, and the only real opportunities of adding a bit of colour was through their socks. So, for us, we had the awareness, and we could see the opportunity to try and create something that’s aspirational, really high quality, an incredible experience, and is going to help guys add some style, personality and ultimately confidence into how they live. The majority of our cotton socks are from a really high quality yarn, which is also known as mercerised.”

This is a shortened transcribed edit of episode 102 of the MenswearStyle Podcast with Ryan Palmer, Co-Founder of londonsockcompany.com. You can listen to the full version below or listen on Apple Podcasts, Spotify, or your favourite podcast player.

We sit down with Ryan Palmer of London Sock Company which makes high quality socks and has style icon and model David Gandy as an investor.