Written by Menswear Style in New Collections on the 26th October 2020

Today Ben Sherman introduces its new, exciting line "B by Ben Sherman". Aimed for fresh faces and influential figures who are diverse, fearless, socially connected, and have an inclusive approach to life. The iconic British brand's latest streetwear capsule offers relaxed pieces that mirror the brand's core design aesthetic. The collection is also eco-friendly as it uses recycled fabrics and organic cottons.

Hero pieces include a minimalistic colour-block tee, hoodies sporting the “B” logo, and cool separates such as graphic print t-shirts, a quilted sleeveless vest and quilted mountaineering jacket. To commemorate the collection the brand has also collaborated with renowned photographer Brian Cannon, producing a limited-edition t-shirt in two colours and a limited-edition numbered skateboard. Cannon's impactful reportage photography documents British subculture, its music scene, and some of the world's most iconic musicians. 

bensherman.co.uk

We take a first look at the B By Ben Sherman Autumn/Winter 2020 collection which collaborated with renowned photographer Brian Cannon.