Written by Menswear Style in News on the 30th April 2020

Canadian premium outerwear brand, Nobis, has announced a three-week global initiative where 100 percent of all online sales will be donated to protect frontline healthcare professionals who continue to spearhead the fight against COVID-19. Today is the last day (30th April 2020) that you can get involved. Currently the pre-tax purchase price from all online sales on Nobis.com will go directly to support hospitals and healthcare workers around the world responding to COVID-19 in urgent need of supplies and Personal Protective Equipment (PPE).

All international sales will be directed to the Red Cross COVID-19 Global Appeal to enable Red Cross and Red Crescents around the world to support COVID-19 preparedness, response and recovery activities. In Canada, the list of recipients includes the Canada Helps COVID-19 Healthcare & Hospital Fund, which supports over 90 hospital foundations across Canada, and five local Ontario hospital foundations – Headwaters Health Care Foundation, Markham Stouffville Hospital Foundation, Scarborough Health Network Foundation, Toronto General & Western Hospital Foundation and William Osler Health System Foundation.

This program is being implemented in addition to the commitment made last week when the brand donated $100,000 to local hospitals in Ontario. “Nobis, Latin for ‘us’, has always understood the importance of community, and we are incredibly proud of and indebted to our frontline healthcare providers whose bravery and selflessness are a beacon of hope in uncertain times,” said Nobis Co- Founder and Vice President Robin Yates. “There has never been a more crucial time for us to further our community support. This is why Nobis is doing everything within our means to recognise and support the incredible sacrifice being made by these outstanding individuals in the ongoing battle against COVID-19,” he further explains.

Customers making any purchase on the Nobis website between April 10th to 30th 2020, will be able to direct the donation funds to the organisation of their choice, by selecting the hospital or organisation name at the time of check out. For the full list of benefiting foundations and additional details on the initiative, please visit Nobis’ community resource page, Nobis.com/pages/community. 

Nobis is thankful for the bravery and hard work of those making significant sacrifices to keep us all safe and hope that these donations will help to keep them healthy and protected.

Canadian premium outerwear brand Nobis is set to donate 100% of Online Sales to the Red Cross COVID-19 Global Appeal.