Written by Menswear Style in New Collections on the 16th April 2019

Fuel your senses this Spring/Summer and let Superdry take you on a journey where limits are limitless, energy levels are sky high and every day is filled with endless possibilities. Colourful, vibrant and infectious, Superdry’s Spring/Summer 2019 campaign turns up the heat to a whole new level encouraging you to get out and make the most of every single second this summer.

A creative and visual feast of live action, the campaign encapsulates and brings to life the ‘Summer or Nothing’ ethos that rings true throughout the season. From sun-soaked pool parties to surfing, cliff jumping and skateboarding, the campaign is a burst of continuous activity and movement, teasing the potential and anticipation of high summer. Beach balls blown up to giant proportions and ice creams towering high with kaleidoscope colours, Superdry’s call to action is a clear reminder to not just get out, but to go all out.

The Superdry SS19 campaign comes to life through a stimulating and fast-moving short film directed by L.A based duo Radical Friend and is supported by a standout selection of stills by photographer, James Pearson-Howes. Both of their distinctive styles have resulted in a range of totally unique and bold creative assets with Superdry’s new season collection taking centre-stage. Showcasing a fresh and innovative product mix enriched with creative influences, Superdry’s SS19 men’s and womenswear captures the energetic and playful spirit of summertime with an array of trend-lead, contemporary styles.

Standout threads include the Tropical Bird Indigo Miami Loom Shirt which would be perfect for any poolside bar on your holidays this summer. Whilst keeping with the holiday theme, another standout piece is the Pomegranate Slim Chino Shorts which could be teamed with a T-shirt by day and an Oxford short by night. Another great summer staple is the Ticket Type Oversized Fit T-Shirt with the circular Superdry logo on the chest and back. For festival season we love the rather practical Ryley Overhead Jacket with retro font logo to the front and a cool camouflage print. Finally, we like the versatility of a long sleeve T-shirt which will keep you warmer as the sun goes down. Following the monochrome trend, the International Monochrome Long Sleeve T-Shirt will be your favourite go-to tee this season.

With a film directed by Radical Friend and lookbook photography by James Pearson-Howes, we take a first look at the Superdry ‘Summer or Nothing’ Spring/Summer 2019 Collection.