Written by Menswear Style in Events on the 3rd November 2018

On Thursday 15th November, Seven Dials invites shoppers to celebrate the beginning of the Christmas season with a festive light switch-on and shopping event including live music from the impressive 16-piece EP Orchestra, free wreath making workshops, Seven Dials curling rink, alfresco Christmas cocktail bar, and a host of exclusive brand experiences and discounts. The switch on moment will take place around the iconic Seven Dials monument at 6:30pm, with contemporary renditions of Christmas classics and chart hits from EP Orchestra, a select cast of London's finest classical musicians incorporating a modern twist with a dynamic string section, percussion, electric guitars, keyboard, horns and more.

Guests can also try their hand at everyone’s new favourite winter sport (curling) with a special pavement-side rink on Neal Street – London’s only one - in addition to a host of free experiences; including free wreath making on Earlham Street, a free Taxi Photo Booth as well as eco-friendly glitter make-overs both on Monmouth Street. In aid of charity partner Covent Garden Dragon Hall Trust, there will be a Christmas-themed tombola with chances to win fantastic prizes from a host of Seven Dials brands. Shoppers can enjoy exclusive 20% discounts, promotions, activations and limited-edition menus from more than 80 brands and restaurants including; Kiehl’s, Duke + Dexter, Farah, Diesel, Benefit, Neal’s Yard Remedies, Wildwood Kitchen, Boki, Tredwells, Hotel Chocolat, Knomo, Tatty Devine, Boki, Hawksmoor and The Escapologist.

The Seven Dials shopping event is free, to register for a ticket visit SevenDials.co.uk. Ticket holders can enjoy a free drink, the ‘Monmouth Fizz’ at Monmouth Kitchen’s pop-up bar on Earlham Street to toast the new festive lights and start the Christmas season. CREOATE, a collective of London’s best female independent makers, creators, workshops and creative experiences, have recently opened an immersive concept space on Neal Street, offering a full calendar of creative workshops and new product launches throughout the festive period. 

Why not try your hand at Christmas crafts from creating a Demijohn Terrarium to mindfulness and drawing sessions with mulled wine? Seven Dials, the seven interconnecting streets that nestle between Covent Garden and Soho, is the perfect location for Christmas shopping; with quality British brands, high profile international labels, one-off flagship boutiques, beauty and grooming salons and a wealth of individual award-winning restaurants, there really is something to tick off everyone’s Christmas list in this unique London village.

With entertainment from EP Orchestra and an alfresco Christmas cocktail bar, the Seven Dials Magical Christmas Light Switch On is an event not to miss.