Written by Menswear Style in Brands on the 7th November 2017

Mr Porter, the award-winning online destination for men’s style, is pleased to present the upcoming launch of Mr P. – their very own label, debuting exclusively on Mr Porter on 7th November. Created by a team of in-house designers, Mr P. is a year-round collection of future classics, centring on an Essentials range of core staples. In addition, there will be five limited-edition capsules every year – each trend-driven, seasonal and inspired by a style icon past or present. Their muses for the November launch capsule are the postwar ‘School of London’ artists, during their prime in 1960s Soho, London.

The creation of Mr P. has been informed by seven years of customer insight (with more than 600,000 shoppers to date) and the invaluable feedback and shopping patterns they’ve observed from their customer base since launching in February 2011. The design process for each garment is led by their guiding maxim: Easy pieces. Smart details. Enduring style. The second limited-edition Mr P. capsule will launch in February 2018, followed by a third in April 2018, and Mr P. will introduce shoes and accessories for AW18.

The Mr P. launch collection spans 53 items across ready-to-wear, including 24 Essential styles available year-round and 29 seasonal styles within the debut capsule. Standout styles include: 15-gauge cashmere knitwear; modernised Oxford shirts; Japanese selvedge denim; and single and double-breasted overcoats in virgin wool and cashmere blends. The majority of the collection is made in Italy, with select items made in Portugal, and denim in Japan. Pricing will range from £55 for the core T-shirts, through to £875 for the capsule’s leather aviator jacket.

“At MR PORTER, we are – first and foremost – product people. This passion for quality, uniqueness, style and versatility has been the backbone to developing our business for the past seven years. The launch of Mr P. has therefore been quite organic for us; we felt there was a space in our mix of 400-plus brands for something that could present a unique take on wardrobe classics and also present regular capsules of more trend- and seasonal-driven pieces throughout the year. We like to think we have an unparalleled view of the male wardrobe, garnering the combined knowledge of our buyers and editors, and Mr P. is ultimately the result of that: smart details, easy pieces and enduring style.” - Mr Toby Bateman, Managing Director, Mr Porter.

With quotes from Toby Bateman we take a look at the new Mr Porter own label clothing titled Mr P. for autumn/winter 2017.