Written by Peter Brooker in Brands on the 9th October 2017

Mileneal is a new and emerging brand of men’s watches which will be catering to an exclusive niche - the young and dynamic working class mainly comprised of millennials. The watch design is a stylish combination of comfort, quality and versatility. Its inspired design is an ode to geometry and nature. Upon first glance the watch is seductively sleek and clean-faced. I always used to think that clean-faced or minimalist was just a hackneyed way to describe a watch until I was recently gifted a watch where the face is so busy I can't actually use it to tell the time. I know, there's no pleasing some people...

The Mileneal watch is positioning itself to be the go-to watch for young working adults who can't afford to put money aside for a high-end chronograph but are not willing to compromise on quality, design and style. Hence the apt tagline 'Be complete now', which by the way, is a great album title if Oasis ever got back together. The practical design is perfect for the professional setting of an office and even for nights out. The watch dial/surface is inspired by architecture and geometry with clean lines and a slim case. The thin indexes mimic measuring apparatus like rulers and protractors while the multi-layer dials exhibits a more dimensional feel. The glass or lens, on the other hand, is more of an inspiration of nature, mimicking the look of a water droplet or morning dew on leaves.

In the heart of the watch lies a MIYOTA GM10 movement. With this movement, the surface is equipped with the hour, minute and second hand. This is also complemented with a date indication. It's nice to have the date on the watch right? Another watch I own recently seems to be working to a mythical calendar - as I look at it now, it's the 38th of October. The dial is protected by a double radian domed glass. Often for such glass design with curved edges, the material used is either mineral or Hesalite. Here, the mineral glass is used as it is more scratch resistant compared to Hesalite. A layer of sapphire coating is added to further enhance its resistance to scratches.

The watch body or case is made of 316L stainless steel. This "surgical grade" stainless steel as some would call it, has low carbon content and is extremely resistant to corrosion. This is topped with a polished finishing, giving the overall timepiece an elegant appearance. The final touch are the genuine leather straps and the result is a timepiece that would fit handsomely onto your wrist. The unisex Mileneal is part of The Classic Series and will be launched as part of a Kickstarter campaign at the end of this month. There's no indication of price point at this time, however other entry level watch brands that have had successful crowdfunding campaigns such as MVMT, often average between £100-150. The formula is becoming a familiar one - keep the price down by removing middle parties. I am sold on this watch, especially in black. Should the Kickstarter campaign prove to be successful then an estimated delivery should be in January 2018.

With a MIYOTA GM10 movement we take a look at Mileneal Watches soon to launch on Kickstarter with Watches Made For The Young Working Class.