Written by Menswear Style in New Collections on the 9th August 2017

Toc Watch, or Toc, launched its first watch only 2 weeks ago and it’s already getting noticed. Toc is a small watch company based in Dublin, Ireland. It was set up in July 2016 with the sole purpose of designing and delivering vintage styled watches that express the individuality of the wearer. Toc builds watches that make a personal statement right from your wrist. Their watches tell a story about you, about your personality, your attitude, your character. Their first watch, called the Toc19, is only available on Kickstarter.com and only until August 25th with Early Bird prices currently available from €189 (£171) as part of their pre-order launch campaign. The Toc19 is a slick watch and it has already got some great impartial reviews and coverage globally. It’s not a surprise then that they've achieved 200% of their target after only 2 weeks.

The two founders, Will and Max, chose the watch business because they truly love watches and they wanted to design and build a watch that they would normally aspire to wear. Twelve months ago, they decided that it was time to channel their creativeness into a project they truly cared for. And so, Toc was born and the design of the Toc19 began. Toc keeps the design simple while still managing to introduce some bolder dial colours, withing taking their focus off delivering a quality watch.

The Inspiration of Toc19 

The Toc19’s minimalist design means they are subtle enough to fit in with every day wear while being elegant enough to be a serious dress watch. The design was inspired by a German vintage watch from Kano dating back to the 1930s. The watch company Kano was unfortunately destroyed during WWII but its design influence remains. This Bauhaus influence (1919-1933) is clearly seen in Toc’s simple design and in their use of a hand wound movement. Attention to detail is clear and Will and Max have left nothing to chance with the Toc19. They have spent the last 12 months ensuring quality was not overlooked when choosing its materials e.g. all Toc19 watches boast scratch resistant sapphire crystal glass casing (a material considerably tougher than Gorilla Glass). This is rarely seen on watches under £800 (€880). 

Toc19 Specifications: Domed Scratch Resistant Sapphire Crystal, Stainless Steel (316L), Italian Leather, 44mm Case Diameter, Brass Dial- Brushed Sunray and Smooth Styles, Dial Colours (Crimson Red, Retro Cream, Sunray Silver, Graphite Grey, Carbon Black and Emerald Green), Hand Wound Seagull ST3621 Movement, Bits at 21.600 BPH, Water Resistance – 30m, Weight - 75g.

5 Year Warranty & Free Shipping 

Will and Max want to grow Toc into a strong brand delivering quality watches and so the Toc19 comes with a 5-year warranty as well as free worldwide shipping. Toc19 will be a limited-edition release of 6 different dial colours as well as various strap options. Your own unique limited-edition number will be etched into the back case of the watch which is a classy touch and sure to add value as time ticks by. They want the buyer to be inspired and pick the dial colour and strap option that suits their own unique personality. The Crimson Red and Emerald Green dial colours shows the adventurous side of the two founders where the Retro Cream shows their appreciation of heritage and the past.

The next 12 months for Toc 

Will and Max have great plans for Toc with a second design in the works already. They hope to release a total of 3 watches before July 2018. The duo have a fresh and honest approach to their new business, making it a part of their lifestyle and they believe it’s never too late to break free and change your story. Become part of their story now by choosing a version of their watch that shows the real you. Their project is live on Kickstarter.com and to see more about Toc visit thetocwatch.com

Set up by founders Will and Max we turn our focus to a Small watch company from Dublin who have launched the Toc19 Toc watch.