Written by Craig Landale in Essentials on the 18th July 2017

We hope you’re enjoying the summer season. We sure are and we’re also liking the latest wares that are being released to market. This month we’ve come across a clothing collection envisioned by Skepta, a denim collection launched by Cristiano Ronaldo, and a tennis trainer in collaboration with Pharrell Williams. So, following on from our June round-up, we’ve compiled a list of our favourite products and releases for the month of July 2017.

Adidas x Pharrell Tennis Hu silhouette 

Pharrell Williams continues his collaboration with adidas Originals this month, presenting four new iterations of his signature Tennis Hu silhouette in a range of bright, seasonal palettes. Retaining the shoe’s clean, summer-ready design, each shoe in the latest release features a light, breezy Primeknit upper atop an EVA waffle-textured midsole, accented by branded details on the tongue and heel tab. Finishing touches include contrast details along the collar and the shoe’s unique minimalist lacing system. Where each shoe comes to life, however, is in their dazzling new colour palettes which add striking texture to the Tennis Hu’s otherwise understated design.

New Balance 574 Sport 

New Balance has launched the 574 Sport, a modern take on the brands iconic silhouette. Marking the next chapter in the brand’s sports-style category, the 574 Sport has been designed to bridge the gap between performance and lifestyle. Combining New Balance’s widely recognised, classic running style and its modern Fresh Foam cushioning technology, the 574 Sport epitomises New Balance’s commitment to quality craftsmanship and premium materials for the modern-day wearer. The 574 Sport features a sporty yet sleek silhouette with a re-envisioned sole unit and an Absorb crash pad for a new level of comfort. The non-traditional tongue and bootie construction provides slip on appeal for on-the-go, with its lightweight solid rubber outsole re-imagined with a modern rugged design for a range of terrains.

Oliver Spencer West London Store 

Oliver Spencer has opened his 6th standalone store in the creative hub of Portobello Market, part of the desirable Notting Hill shopping district. The new store marks a return to West London for Oliver where he first started selling his designs over two decades ago at a stall on Portobello Road. Extensive high ceilings and windows help fill the new store with natural daylight, accentuating the triangular designed floor and presenting Oliver’s designs in a beautiful bright retail environment. Oliver’s passion for design and detail can be seen in the shop fittings, where he has continued the brands ongoing partnership with Another Country and showcase’s custom-made furniture that has been torched and charcoaled to a precise finish.

Louis Vuitton Tambour Horizon 

From Louis Vuitton comes a new wristwatch – the Tambour Horizon, an innovative timepiece for travellers in a connected world. Boldly innovative in its embrace of technology, the new Tambour Horizon is a pioneering endeavour that nonetheless remains faithful to the spirit of the Maison’s founder, Louis Vuitton. For Louis Vuitton invented a genuine Art of Travel through luggage, bags and accessories that were as creative and pleasing to the eye as they were practical. As is only appropriate for this, the ideal watch for the contemporary traveller, the Tambour Horizon delivers the best of expertise, design and technology via exceptional provenance. This is a timepiece that was conceived in Paris, with a case made at Louis Vuitton’s manufacturer in Switzerland, which deploys technology developed in California’s Silicon Valley – and for the very first time can be used right across the globe, including China.

Mains Debut Collection 

Mains launches its debut collection for summer as a global exclusive at Selfridges. Mains is a premium contemporary unisex brand formed under the creative direction of Skepta. Mains was born from his idea to re-invient the drill top with a matching tracksuit, looking to recreate the original piece from his own wardrobe as a new iconic British streetwear staple. Mains plays with the codes of sportswear, uniforms and technical gear re-worked and engineered with travel in mind. The first collection includes the drill top with matching track pants, t-shirts and socks with boxers, outerwear, bags and hats to follow in September with subsequent drops of new products expanding the range. Inspired by travel, British youth and the idea of mobility, Skepta reinterprets the track suit as a symbolic representation of the ultimate travel essential across generations and destinations.

Cristiano Ronaldo Launches CR7 Denim 

International football icon Cristiano Ronaldo has launched his first denim collection. The collection includes staple fashionable pieces of jeans and shorts, with jackets and shirts to follow later in the year. The designs are crafted using the latest stretch technology, focusing on comfort and movability. "I didn't want it to be like any other denim line on the market," says Ronaldo, "I've always loved the look of denim, but it frustrated me how heavy and uncomfortable it can become when you're constantly on the move as an active person." The launch of CR7 Denim enters a new era for the CR7 brand. Ronaldo comments, "This collection is for more than just my fans. It's for anyone who shares my values, who lives a limitless life and loves denim. That's why it not only looks the way denim should look, it's made to be lived in."

Camden Watch Co. Northern Line Watch 

Celebrating all things vintage and London inspired, The Camden Watch Co. present their Northern Line Special Edition design for avid trainspotters and watch collectors. Made in small batches every year, with each one dated to the year of production, the Northern Line Special Edition reflects London’s most unique tube line, connecting north and south of the city. With its full noir face to represent the northern line as we know it today, the special edition also gives a subtle nod to the tube lines’ original shade with light purple accents, combined with yellow gold numerals and hands. Both metal casing and the leather strap are solid black to ensure this watch stands out from the crowd.

Nobis Outerwear 

Ten years in, with a presence in over 40 countries, nobis takes performance textiles and technological innovations for outerwear, footwear and accessories, and applies them to timeless silhouettes that can take you anywhere. Move from the mountains to the city streets, exploring the wilderness or trying a new menu. Walk, drive, cycle or fly anywhere, any time with sophistication and comfort. Wanderlust is encouraged. This brand wants you to embrace your passions and live a dynamic life, taking yourself places, and embracing the elements. They bring functional and technical elements together with meticulous tailoring, investing in the details. Classic fitted silhouettes are reinterpreted as performance outerwear, always designed for global movement and unpredictable weather.

We feature Cristiano Ronaldo's CR7 Denim collection and Louis Vuitton' Tambour Horizon watch in July 2017’s Coolest Stuff.