Written by Menswear Style in Stockists on the 11th July 2017

Launched in 2005 by high street jewellers James Moore & Co, First Class Watches is a family owned and operated business who have used the power of internet retail to reach customers from all corners of the globe. More than ten years on, they are one of the UK's largest independent watch retailers with hundreds of thousands of happy customers. Using their responsive website, customers can browse a stock of over 5000 watches from more than 60 designer watch brands at their leisure on smartphones, tablets and desktops. A cool concept feature on their website includes self-photographed 360-degree imagery and a "make us an offer" facility for those who like to haggle. They also offer price matching and free watch adjustment to allow customers to make informed and quick purchases while receiving the same service and warranty they would expect from a high-street store.

The online watch retailer has already been featured in publications such as GQ, Stuff, Gardens Illustrated and Tatler. They have industry leading reviews on websites such as Trustpilot, ResellerRatings and Google resulting in them recently achieving Google Certified Shop status. This puts their customer service right at the top of the watch industry, surpassing many of the big-name highstreet jewellers. They were just a small market town jewellery shop, that have now built one of the biggest brand name watch sites in the world. Now having achieved this, they’re still working hard to grow their business and improve the purchase experience using exciting new technology.

So, when we got the chance to work with First Class Watches for this feature we had a good browse around their website in search for the perfect on-trend but timeless watch under £1000. We believe the timepiece price of £700-£1000 will give you a world-renowned Swiss watchmaker name that will get you recognised among watch connoisseurs worldwide, but without the need to remortgage your house.

Maurice Lacroix Eliros Date Chronograph Mesh Bracelet 

If you appreciate value and the synergy of Swiss watchmaking excellence with outstanding creative development and technology, then this striking Maurice Lacroix Eliros Watch priced at just £670 is just the ticket. This timepiece has a beautifully designed silver dial which highlights the simple charm and appeal and has a pleasant noticeable weight on the wrist. The intricate hours, minutes and second hands are rhodium treated and a date display is set in the 12-position. This model has a precision chronograph, is water resistant to 50M, the glass is anti-reflective sapphire crystal and it has high grade stainless steel on the mesh bracelet. Maurice Lacroix produce entirely in-house Swiss made high quality complex movements such as the ML106 calibre. Their workshops are based on the Jura region and use the latest CNC technology with an emphasis on creative drive down to the minutest detail. Maurice Lacroix represent the finest tradition in Swiss watch making art with their innovative developments and exquisite movements. A contemporary design and a passion for perfection make them extraordinary timepieces to own.

We review the Maurice Lacroix Eliros Date Chronograph Mesh Bracelet and introduce timepiece retailer First Class Watches.