Written by Menswear Style in New Collections on the 24th January 2017

New Balance are to soon release the 247 Sport, designed with the modern urban lifestyle in mind. Classic New Balance quality and craftsmanship is fused with modern performance-inspired details for a contemporary new style. The New Balance 247 Sport will be available at New Balance and retailers including JD Sports beginning February 11th for a suggested retail price of £70.

The New Balance 247 offers a new look, feel and fit, but draws inspiration from iconic New Balance models to remain grounded in the brand DNA. Tapping into New Balance’s reputation as a premier performance brand, the 247 Sport combines an engineered mesh upper with a neoprene sock construction for a performance inspired technical look, fit and feel.

A reflective welded N logo, reflective collar strap and rubber “sport” tongue label are borrowed from New Balance performance running, but designed for a 247 lifestyle. Inspiration from heritage models includes the asymmetrical detail on the toe vamp that is a subtle reference to the 1300; a collar strap design taken from the 574 and 576; and, a sleeker more lightweight version of the 998 midsole.

“The 247 Sports pack is a nod the brand’s innovation and performance running product,” said Brian Lynn, Senior Product Manager, Global Lifestyle. “Lightweight engineered mesh, neoprene bootie, synthetic overlays and reflective hits work in conjunction with vibrant colour pops for a more technical and eye catching look. The style is ideal for those consumers that want to make a stylish statement on their daily commute.”

“The 247 is the first model created as part of our commitment to create footwear designed for our evolutionary concept, ‘Style of Your Life’. A nod to our iconic styling but a major step forward in representing the intersection where sport and life meet,” said Shinichi Kubota, Vice President, Global Lifestyle. “The cutting edge 247 design combines the craftsmanship, technology, comfort and fit New Balance is legendary for and offers the versatility needed for the modern style seeker consumer and their round-the-clock lifestyle.”

Available from JD Sports in February we showcase the New Balance 247 Sport debut with quotes from Shinichi Kubota and Brian Lynn.