Written by Menswear Style in New Collections on the 8th July 2016

Beaverbrooks has been in operation since 1919 and no one can deny the company’s passion for fine jewellery. Although synonymous with diamonds, weddings and prestigious watches, today sees the launch of 16 new additions to its men’s jewellery collection which includes a stylish gang of six leather bracelets, four torque bracelets, one pendant and five new cufflinks - available online at Beaverbrooks.co.uk and across 67 stores in the UK starting from £35.

It’s great to see this admired Jewellers injecting new life into its existing men’s jewellery collection with pieces that satisfy style-conscious men and gives them the chance to update their look with more than just a watch this season.

This exciting new range includes ultra-masculine and currently trending torque bracelets, sleek, sophisticated and timeless cufflinks, and understated casual leather bracelets that are all crafted with metal, steel and sterling silver. After getting our hands on the Polished Torque Bracelet (£50) and the Carbon Fibre Cufflinks (£40), we were very impressed with the quality and passion for detail. Both bracelets feature a clean structure and good weight which just oozes quality and sophistication. Versatility is another earned style attribute since fashioning them into both casual and formal outfits was truly effortless, and worked especially great when stacking with their Black Leather Bracelet. 

Lorna Haddon, Jewellery Buyer at Beaverbrooks, describes the new collection: “Men’s jewellery has seen a surge in popularity recently, as gents look for original ways to express their style and personality through accessories.”

"Each of the pieces in the new collection can be used to update any look, from classic cufflinks to take an outfit from the office to after work drinks, or a series of leather bracelets to enhance an outfit. What’s more, the affordability of the collection means gents can select their favourite items and mix and match – as with women’s jewellery, bracelet stacking is a huge trend for men as they look to create a truly unique image." 

Top Picks from the Collection 

Torque Matte Black Men's Bracelet - £35: You’ll create a centre point of any outfit with this men’s torque matte black bracelet. This sleek and stylish bracelet has a matte black finish for a masculine and intriguing style. You’ll be able to team this simple and contemporary design with both casual and formal outfits too.

Torque Brushed Men's Bracelet - £35: Let your classy style shine with this torque brushed bracelet. Guaranteed to add an element of intrigue to any outfit, this silver tone bracelet has a brushed finish for an edgy but refined look.  

Polished Torque Men's Bracelet - £50: A personal favoured design of ours here at MenswearStyle HQ - it is masculine and eye-catching. Show your stylish taste at all times with this polished torque men's bracelet. Due to its size it will hold its own worn individually or if you can pull it off why not team with a statement watch for enviable style.

Brown Leather and Stainless Steel Men's Bracelet - £55: Men’s leather bracelets have had a few great years and the trend shows no sign of slowing anytime soon. This execution is designed with a brown leather strap and features a stainless steel clasp and plaque with a sleek and polished finish. A great option for a smart casual weekend look – match the brown shade with your belt or shoes for a truly on point look. 

Carbon Fibre Cufflinks – £40: Another team favourite, these would make any man feel special. We’re quite sure even James Bond would be impressed. Show your eye for excellent sense of style with these sleek carbon fibre men's cufflinks. They manage to portray a look of both classic (polished finish) and modern (woven carbon fibre effect) design which we think is such a great feature.

Brushed Cubic Zirconia Men's Cufflinks - £40: Another striking set of must-have cufflinks – these are brushed cubic zirconia featuring a repeat square pattern, complete with a cubic zirconia in the corner for a luxurious touch. Owning a set of these will have you excited about your next formal event invitation.

A first look at the new Beaverbrooks Men’s Range which features Men's Torque jewellery, Carbon Fibre Cufflinks and more for summer 2016.