Written by Menswear Style in Competitions on the 3rd May 2016

Orlebar Brown is launching a new service which allows customers to design their own swim shorts with its customisable #SnapShorts app. It’s the first time the London-based swimwear brand has given their customers the opportunity to work with its in-house design team to create one-off shorts. The ‘Design-Your-Own’ service also enables customers to pick from their four different swim shorts lengths and delivers them in three weeks from purchase.

Commenting on the new initiative Orlebar Brown’s founder Adam Brown says, “Photography and creative design are at the heart of everything we do. Ever since we started our photographic edition swim shorts for our 5th year anniversary our customers have been asking us for their own. The new ‘Design-Your-Own’ service is an amazing opportunity for everyone to get involved, and it doesn’t have to be a landscape or beach, it could be a doodle or drawing, whatever inspires you.”

The #SnapShorts app launched last year with the facility to mock up a pair of swim shorts and with the new version, you can now take a picture or chose one from your library, upload, edit and purchase the totally unique swim shorts. The simplified and intuitive design lets you rotate, flip, scale and position as you wish to turn your vision into a reality. To celebrate the launch Orlebar Brown has worked with big names in the arts, fashion, music and magazine world to inspire people to think big and bold.

Orlebar Brown’s customer outreach has a comprehensive approach, from the new ‘Design-Your-Own’ service to the interaction with their customers on social media. Adam Brown says, “We love it when our customers tag us on social media showing us where their OBs have gone using #ObsAroundTheWorld. It keeps us connected with them enjoying their OBs and seeing the fabulous locations they travel to.”

The new version of the #SnapShorts app is available to download from the App Store and Google Play. You can also use the app on Orlebar.co.uk/snapshorts and in their stores. 

Competition 

To celebrate the relaunch of the #SnapShorts app and the ‘Design-Your-Own’ service, Orlebar Brown are holding a competition to win a pair of their own personalised OB Classic swim shorts worth £395. To enter, simply Click Here to leave your name and email address - a winner will be picked at random June 3rd 2016.

A first look at the Design-Your-Own service app by Orlebar Brown where you can turn Your Snaps Into Shorts.