Written by Peter Brooker in Brands on the 25th April 2016

This April Peter Millar launch their Perfect Trio Collection through Yoox.com. Since their much lauded success at Harrods the brand Peter Millar, inspired by the time-honoured practice of purposeful dressing and the art of individual style, have grown exponentially. Peter Millar was founded in 2001 with a single cashmere sweater by entrepreneur Chris Knott. The name is derived from an inscription on an antique lawn bowling ball given to him by his mother. Chris felt that the name represented an era when people cared deeply at all times about what kind of impression they were creating. Since the introduction of that single cashmere sweater Peter Millar has now established themselves a premium lifestyle brand synonymous with apparel that exudes a timeless, old-world style.

"The Millar Way - what they like, what they’re looking for, what they’ll buy. It helps that we are our own customers. We are entrepreneurs. Business people. Golf aficionados. Family men. Stylemakers. If we won’t wear it, we won’t make it."

We take a look at their Collection over at the Yoox.com website. the Perfect Trio is a tailored fit, made in Europe that is resplendent in sharp detail and superb craftsmanship utilizing only the highest quality materials. 

The Perfect Pinpoint Oxford 

This precious shirt boasts the union of luxury and innovation. The Perfect Pinpoint fabric is a rich blend of Cotton and Lyocell, a unique natural fibre, for a cool, silky finish. Intimately woven and detailed with mother-of-pearl buttons, this shirt offers a high level of comfort and breathability - a key addition to your Spring/Summer wardrobe. 

The Perfect Pique 

The Perfect Pique fabric is a unique fusion of Cotton, Elastane, and Lyocell, a unique natural fibre, for a cool, silky finish. Intimately knitted and similar to the Pinpoint - adorned with mother-of-pearl buttons. The shirt offers the comfort of stretch thanks to the elastane for a bespoke and supreme fit.

The Perfect Poplin 

Complete the look with the Perfect Poplin trouser and announce your arrival amongst your peers. The Perfect Poplin fabric is composed from a unique blend of Cotton, Silk, and Elastane, enabling breathability and a sleek finish. Intimately woven, this trouser offers the comfort of stretch and makes it the perfect companion to the Peter Millar lifestyle.

Chris Knott of Peter Millar launches the brand's Spring/Summer 2016 menswear collection on Yoox.com