Written by Menswear Style in New Collections on the 4th April 2016

Every season Reiss takes its inspiration from those men who live their lives to the fullest while looking their very best doing so. For SS16 they pay tribute to the traveller who - despite the limiting practicalities of a life lived from a suitcase - takes his style with him wherever he may be.

To bring to life the collection as it was intended to be worn in the great outdoors, Reiss recruited menswear influencer, stylist and model, Chris John Millington. Though he hails from Scotland, Millington’s work often takes him far further afield, and it is his ability to seamlessly adapt his style to his surroundings which made him a natural fit for the task of reimagining Reiss SS16 menswear.

“Reiss asked me to come up with a campaign idea for SS16 and I immediately thought Morocco, the Sahara, earthy tones and all the amazing fabrics of the new collection would work together perfectly. I was inspired by some beautiful still imagery shot in Namibia on the set of Mad Max: Fury Road. The blue-sky landscapes and harsh dunes felt like the perfect backdrop for the campaign - the timing was perfect for us.” – Chris Millington.

So, it was off to Morocco’s peaks and plains for Millington, who - after carefully studying the collection - scouted locations and curated styling for the journey, with the aim of bringing to life the SS16 collection’s fascination for exploration.

Documented through fashion and landscape photography, video content and a personal diary, He Who Travels is part styling editorial, part travel journey realised through the eyes of one of menswear’s most exciting new talents.

“The whole experience was an absolute pleasure throughout. I got given full creative reign, organising a tour of the country, styling the imagery, composing the shot lists, making the final image selections and ultimately deciding on the narrative we'd follow with the whole campaign. Reiss are a superb group of people to work with, their photographer Barry Craske is a real asset to their team.” – Chris Millington.

For Spring/Summer 2016 Reiss travels to Morocco with Christoper John Millington for a campaign titled 'He Who Travels'.