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INTRODUCING 2(X)IST APPAREL
ENGINEERED FOR THE CONFIDENT MAN
Written by Peter Brooker in Brands on the 22nd March 2016
2(X)IST - at first sight is a visual mix of numbers, parentheses and capital letters. Perhaps the name of Gywenth Paltrow's next child, or a number plate on Vin Diesel's car. But sounded out 2(X)IST becomes a call to action. 2(X)IST is "to exist" - to live, to be present, centred - with an eye on what's around the corner. Engineered for the confident man, 2(X)IST has a perpetual ideology in its approach to designing apparel for the forward thinking.
With a belief that style is created from the ground up, 2(X)IST offers a stylist vision for the everyday man looking to create or further define his look. Combined with tomorrows technology and fashion-forward design, 2(X)IST has revolutionized Men's Athleisure by producing the most advanced fabrics, known for their durability.
If you're looking to make a statement in the gym or on the track, then 2(X)IST have introduced some key additions to their Spring/Summer 2016 Athleisure portfolio. One of the brand's many success stories has been the Drop Inseam Jogger - this and the French Terry Caro Cropped Pant have both proved you can still look stylish burning the calories without compromising on comfort.
They also further proved themselves as pioneers of the Athleisure industry when they released their Mesh apparel. The Open Mesh Tank Top and Open Mesh T-Shirt is on point and practical, allowing your body to breathe. Complete the Mesh look with the Mesh Short which has an inner light-compression layer underneath, ensuring mobility.
Looking deeper into their SS16 collection, there are a couple of notable highlights if you're looking to increase performance, and not just your image, but also beat your personal best. The Trainer Tech Short looks good in either Fiery Red or Victoria Blue, paired with the Dot Print Racerback Tank to complete the look. 2(X)IST are growing exponentially and with the introduction of their womenswear department in April, as Yazz used to say in the 80s, the only way is up, baby.
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