Written by Peter Brooker in News on the 12th October 2015

Nothing encapsulates that feeling of divine masculinity more than supping on a petered whisky from a Charleston tumbler whilst your tailor cups your balls and runs a tape down your inner leg. Premium clothing brand Jaeger know that more than anyone, that's why they're launching their Made to Measure service. To commemorate this launch Jaegar are hosting an evening at their flagship Regent Street London store (Thursday 15th October 6 – 8pm) where customers are invited to witness a presentation from the Jaeger menswear team, with a DJ, whisky tasting by The Whisky Shop, Kiehl’s pop up shop with complimentary treatments and complimentary drinks. For your chance to join the party drop them an email here at [email protected].

The luxurious new addition to the menswear offering will sit alongside the established Jaeger ready-to-wear collection. Prices for Made to Measure will begin at £699 for a two-piece suit, ball-cupping: optional extras. Jaeger use only the finest fabrics from British and Italian mills. The customer is offered either a Classic or Modern fit with an assortment of other tailoring options, from a sleeve roll to personalising or monogramming with their name or initials. You have the choice of customising your lapels, whether you like them concave or Travolta-disco - with 25 options for buttons including real Mother of Pearl and luxury horn styles.

This exclusive Made to Measure service is by appointment only, which can be booked in the Regent Street or Canary Wharf branches as well as online. In a society where everything is wanted yesterday, Jaeger take their time. Like a solid relationship, it takes work. It takes discipline. The entire process takes up to 8 weeks, beginning with a personal in-store appointment with a tailoring professional, followed by a fitting in week 5, with the completed Made to Measure garment unveiled in week 8. Jaeger puts the sweet glacier cherry on top of this knockout knickerbocker of a suit by presenting it in a Jaeger branded woven suit carrier on an engraved wooden hanger.

A look at the new bespoke tailoring service offered at Jaeger who have now Launched a Made to Measure suit option.