Written by Menswear Style in Brands on the 21st July 2015

Sweden is often associated with great contemporary, minimalistic design. Swedish watch brand Bravur fits well with that image, recently launching their second watch model, BW002. From the start, Bravur has created personal watches with a strong character and identity inspired by the urban Stockholm surroundings. Their design is synonymous with a pared down aesthetic, well balanced between minimalism and a high level of distinct detailing. An example is the hollow crown, which stands out in a subtle way which is typical for Bravur.

The design duo behind Bravur launched the first model, BW001, back in 2013. The new model, BW002, shares many design elements with the first model, yet with its own character and expression.

The 38 mm lugless case is split into two halves, one gently brushed, the other grooved vertically. The slim size makes it a great everyday companion. All watches from Bravur are produced in Switzerland out of high quality materials like scratch proof sapphire crystal. Each watch is also individually numbered and comes with a personally signed inspection card, which gives a nice personal touch. The timepieces are available in many different styles, with the possibility of making them really personal. All leather straps are crafted using organically tanned leather from the best tanneries in Sweden and Italy.

Our favorite is BW002 in gold with white dial, paired with an olive green suede strap. This refined combination will definitely draw some attention out on the streets. Prices starting at around GBP 475. Find out more at BravurWatches.com

A look at the new made in Switzerland Swedish watch brand Bravur Watches and our favourite BW002 model.