Written by Menswear Style in New Collections on the 25th June 2015

Combining traditional denim craftwork with latest technology and fashion styles, DML have taken their new SS15 collection to the next level. Focusing on quality and value, with a capsule range of jeans and shorts staple styles in a variety of washes, DML have created a collection with something to work for everyone this summer. Whether you want to bring out your edgy side with a pair of ATTIC grey wash skinnies, or stick to a classic mid-wash EDISON straight leg, the entire SS15 collection manages to epitomise the brand’s ethos - Denim Made for Life - jeans that will not only last, but will also tell the story of their daily use.

With fashion and function working as one, this collection is full of essential buys for the summer. Stylish branding touches and attention to detail subtly create a fashion forward, high end look, whilst an affordable price point of just £34.99 will no doubt prove popular with cost and style conscious guys everywhere!

Their ethos: "to create casual wearable style with a focus on the traditional craft of denim. Utilising the latest technology and ideas to bring together a product that is not only focused on quality but added value." The brand is stocked in 120 retail accounts in the UK and Ireland including independents and key stores - they're going from strength to strength each season. DML have worked with a number of celebrities and key press for SS15, and they're looking to expend there retail accounts for AW15.

Available to purchase at dmljeans.co.uk, you can check out the hot-off-the-press lookbook online for easy outfit inspiration! DML are also offering MWS readers the chance to get 30% off the new collection for themselves! Simply enter the code FRESH at the checkout to receive your discount (Expires: 31/07/2015).

With a focus on quality and value, we look at the DML Spring/Summer 2015: The Original Merchants of Denim collection.