Written by Menswear Style in Stockists on the 22nd May 2015

Traditionally it’s the blushing bride who excels in the art of wedding planning. But that’s not necessarily so today. The days of asking parents to foot the marital bill are long gone for most and while couples still accept parental contributions, they’re much more likely to be funding most of the big day costs themselves.

And when you’re the one paying the bill, it stands to reason that you’re more likely to want control over how those precious pennies are spent.

And that’s where our proactive modern-day Groom comes in, with his healthy interest in invite designs, enthusiasm for table favours and degree in buffet menus. The same Groom who wants the Reception to run with military precision won’t accept anything less than perfect for his wedding day look. Cue the T.M.Lewin Groom Party. An exclusive one-to-one appointment for husbands-to-be, bookable in any of the many stores operated by the formalwear brand.

Like the armies of brides who shop for dresses with their bridesmaids, the new-age Groom can now book a slot for himself and his groomsmen to test and try up to 30 different suits, in the widest range of cloths and cuts they’re likely to find under one roof. Each will be measured up properly by a fully trained Lewin expert and there will be a few drinks and nibbles on the ready, to help soothe any pre-wedding nerves.

There’s an opportunity to browse the latest shirt collections and new range of pocket squares, ties and accessories too, of course. And after what should turn out to be an altogether enjoyable affair, the newly relaxed Groom can order his chosen look, securing 10% off for all his wedding guests in the process. 

Customers can book a Groom Party at any T.M.Lewin store nationwide.

A new in-store groom planning service for forthcoming husbands, T.M.Lewin Launches The Groom Party.