Written by Menswear Style in Brands on the 22nd April 2015

A pioneering gift subscription service that sends its subscribers a carefully curated surprise present in the post each month. They collaborate with both up-and-coming and established artists, designers and brands to create bespoke and interesting products. These products are beautifully wrapped and sent out to their subscribers around the world with a letter explaining each product. Not-Another-Bill aims to showcase unique products from original brands - as a result they have become an engaging marketing platform introducing brands to new customers.

The service was the brainchild of Ned Corbett-Winder who was inspired by the trinkets and designs he regularly received as an Art Director at M&C Saatchi. Since 2011 Not-Another-Bill has delighted tens of thousands of subscribers with unique design collaborations and continues to grow at rapid pace. Their ethos is all about curation. It’s about working with passionate brands and artists who are doing things differently - and to create something very special and something that lasts. 

When you sign up, you are profiled by gift occasion, gender, location, age and you can also choose certain categories of gifts you'd like to receive. This helps Not-Another-Bill source the most appropriate presents, as well as learning about customer tastes, trends and preferences going forward. For an exclusive MWS reader offer, use the code 'STYLE5' at the checkout for £5 off.

The whole experience of receiving the parcel is almost as important as the present itself. From their boxes, ribbons, beautiful tissue paper and the personalised letter explaining about the present, they really consider every detail of how the experience looks and feels. The letter that accompanies each present explains in depth about the product, the brand and why they have chosen to work with them. It is a fantastic opportunity to get key ethos and messaging across.

Ned's great friend Martin (and copywriter at the time) always complained that he never got anything fun through the post, and that is where the idea was born. Growing up Ned was always surrounded by Art, Design and Fashion (His mother a painter, father an Art Collector, sister a lifestyle and fashion writer). 

Having spent his school days studying Art and business in its various forms he then attended Central St Martins Art School and graduated with a 1st Class degree in Graphic Design and Advertising. In early 2011 (whilst at M&C Saatchi) he dedicated all evenings and weekends to building this rather unique brand. 

The brainchild of Ned Corbett-Winder, Not-Another-Bill began in early 2011 and makes shopping, discovering new brands and receiving mail exciting.