Written by Menswear Style in Food & Drink on the 4th March 2015

Can’t tell your Pinot from your elbow? The Grape Club is on a mission to demystify the world of wine and get the UK drinking better wines at more affordable prices. 

The Grape Club is an innovative online wine subscription service. They remove the hassle and indecision associated with wine buying, delivering you four bottles of wine straight to your door each month for £45.

What more, most of the wines cant be found in the supermarket. The Grape Club is the UK’s answer to helping the digital generation understand and appreciate great wine at a reasonable price.

The brainchild of two first cousins from a wine producing family in Northern Portugal; Ant and Louisa Symington founded The Grape Club in September 2014. They had grown tired of the wine available in supermarkets, where quality is often secondary to a snazzy label and price when choosing wine. They resented how much they’d have to spend on a last-minute bottle on the way to see friends for dinner. Like most people, they are eager to learn more about what they drink and appreciate good wine when they taste it.

Ant (26) and Louisa (28) are bringing 120 years of family wine experience into the 21st century. As the modern working schedule leaves little time to hunt for and learn about interesting wines, the first cousins developed The Grape Club to take the hassle out of buying good wine. 

Each month is given a theme and four wines are carefully sourced to reflect this, with every bottle accompanied by a tailored tasting note. Wary of the common (and at times, not entirely undeserved) perception of snobbery in the world of wine, the note is written in layman’s terms. This explains the connection between a wine’s origin and its flavours, as well as offering food pairing suggestions.

It’s the perfect concept for those that have always been interested in wine but never know how or have time to learn more about it. It can be quite intimidating trying to choose what wine to buy but with your monthly Grape Drop full of fantastic wines you can learn as you enjoy them! 

With first-hand knowledge of the hectic lifestyles typically led by today’s young professionals, Ant and Louisa decided to wave goodbye to their jobs and set out to turn their passion for wine into their occupation; The Grape Club was born. 

Louisa explained to us: “Ant and I understand how time and money are an issue which prevent people from taking up a hobby like enjoying good wine. This is why, with our family history and experience, our ultimate aim is that members can start to develop their understanding of wine through our monthly Grape Drop.”

A look at the wine delivery service known as The Grape Club, offering good quality and independent wines at a lower price.