Written by Larry Lomotey in Brands on the 10th February 2015

I love a brand with heritage and Woodhouse Clothing is a brand and business we should all know. In 2014, and to mark the 40th anniversary of the Woodhouse Clothing brand, they developed a concept to create an essential menswear collection. 

'The collection embodies all aspects of the iconic Woodhouse ‘gent’; refined, personable and approachable'

The Dapper Stag brand wanted to harness this quality of lifestyle in a product that ultimately represents everything it meant to be... an ambassador of the Woodhouse ethos. The end result is a set of wardrobe essentials that are timeless, beautifully crafted and stay true to the heritage of the Woodhouse brand. With only the best manufacturers, production and finishing in the UK, quality is at the heart of every item created, thus making them truly British Born and red.

With the fashion of today feeling very interchangeable and almost out of fashion from the moment you buy something, it’s always nice to know that there are brands out there with simple yet quality everyday style. Dapper Stag is the perfect go-to for your everyday essentials that will never feel out of fashion. 

Olive Waxed Jacket - Perfect for those cold winter days, for a walk in the country or for looking like a professional shooting pro, this waxed jacket is a winter must-have. A regular fit jacket made in England from Halley Stevenson's 6oz waxed cotton, and featuring a classic corduroy collar, full 'YKK' zip placket, and snap-fasten storm-flap with corduroy bound snap-fasten cuffs, and a straight hem with twin snap-fasten vents to the rear. The jacket sports snap-flap pockets to the hips, corduroy trimmed hand warmer pockets to the waist, and an internal zipped pocket, and is finished with a cotton tartan lining, antique brass hardware throughout, and signature Dapper Stag embossed leather tab to left pocket corner.

Navy Mac - Throw this classic outerwear piece over anything to keep your look smart or casual. Made in England from a shower-proof cotton blend fabric, and featuring a spread collar with a single button fastening, a concealed full-button placket, button-adjustable cuffs, and a straight hem with a single rear vent. Classic and simply styled, the Mac sports slanted hand-warmer pockets to the hips and tonal stitching throughout, finished with a cotton tartan lining and open slash pocket to the inside.  

Red & white Gingham shirt - A regular fit shirt from The Dapper Stag, made in England from Poplin fabric with a gingham pattern, and featuring a classic button-down collar, full button placket, buttoned angle-cut cuffs, and a curved hem, with a curved back yoke and centre-back box pleat. The shirt also features a double layer mitre pocket to the chest, and is finished with cross-stitched pearlescent buttons throughout, with the signature Dapper Stag label appliquéd to the base of the placket.

Meet the Ambassadors - The brand's ambassadors have been handpicked because they represent everything that it takes to be a Woodhouse gent. All highly skilled and passionate in their own fields, whether that is tattooing, music, mixology, entrepreneurship or menswear, they are all at the top of their game. A down to earth bunch of guys, they all come with interesting stories about their career path, what they do in their downtime and what influences their style. This is the core of the Dapper stag brand developing a brand for the everyday guy on the street. 

An early look at the brand new brand and collection by The Dapper Stag by clothing retailer Woodhouse Clothing available now.