Written by Menswear Style in Grooming on the 20th January 2015

Aveda sees the much anticipated launch of the new and exclusive Aveda Men Grooming Destination at the Aveda Lifestyle Salon & Spa, Covent Garden - offering the best in men’s grooming, all from one chair. The new Aveda Men grooming destination boasts an array of services immersed within a unique approach to holistic wellbeing, grounded at the heart of all things Aveda.

Set in a dedicated and permanent Aveda ‘men only’ space, with an urban-eco come rustic ambiance. Led by barbering expert Stelios Nicolaou, with over 20 years of experience; guests can enjoy bespoke grooming treatments, with everything from a traditional barber’s shave, invigorating scalp massage cut and style, on-the-go tidy up, express refresh facial, to speedy nail maintenance – all from one chair.

Grooming destination guests can experience the award-winning Aveda Men product range, as well as Aveda’s balancing skincare essentials - all harnessing the power of natural, botanical ingredients to deliver high-performance results. 

Hero products will include Aveda Men Grooming Clay, Dual Action Aftershave and Pure Formance Shampoo and Conditioner. Offering an array of services, from express 15 minute groomed-to-go options, to the full barbering and maintenance works – guests can buy time to create their own tailored treatments.

Our Pick of the Menu 

Trim and Tidy - Keep it neat and pop in for a quick ‘Trim and Tidy’; including necklines and facial hair. Begin with an Aveda Blue Oil and Hot Towel Ritual – ensuring you leave feeling as refreshed as you look. 

Cleanse and Cut - Experience a relaxing Aveda Shampoo Ritual, including cleanse, condition/scalp massage and invigorating hot stone neck and shoulder massage at the backwash, followed by your bespoke cut and style. 

Barber’s Cut-Throat Shave - A traditional shave designed to achieve smooth, soft and long-lasting results. Experience hot towels, intense lathering and unique massage techniques, followed by a cut-throat shave and Aveda Men skincare to soothe. 

Cleanse, Cut and Restyle - Thinking of having a change? Or looking for advice? Consult with an Aveda Barbering Expert, before enjoying an Aveda Shampoo Ritual including: cleanse, condition/scalp massage and invigorating hot stone neck and shoulder massage at the backwash. Finish with a personalized cut and style. 

Aveda Men Signature - Take time to experience the ‘full works’ with the Aveda Men Signature Service. Begin with an in-depth consultation and Sensory Journey with Aveda Men Composition Oil and back/neck/shoulder and scalp massage. Continue the relaxation at the backwash with an Aveda Shampoo Ritual including: cleanse, condition/scalp massage and invigorating hot stone neck and shoulder massage. Finish with a cut and style using Aveda Men grooming products. Leave feeling suitably calm, refreshed and ultimately groomed. 

Detoxifying Scalp Cleanse - The scalp is the foundation for healthy hair - this unique add-on service will help to remove product and sebum build-up that can clog pores. Using plant-derived ingredients that deeply cleanse to help restore and rehabilitate the scalp to its optimum health.

A look at the new Covent Garden, London based Men’s Grooming Destination at Aveda Lifestyle Salon.