Written by Menswear Style in Stockists on the 23rd December 2014

TM Lewin is opening its new flagship store on London’s Oxford Street, just in time to catch all the last minute festive gift hunters on London’s busiest and most famous shopping street. Launching as a pop up in the week before Christmas, the new-look T.M.Lewin, Oxford Street will become a permanent fixture in the new year, when the fully refitted store launches officially.

Designed to compliment the 100 year-old brand’s ever-evolving collection of formal shirts,tailoring, casualwear, accessories and womenswear, the latest Lewin store is packed with new contemporary fittings and fixtures, giving London’s latest shopping destination a very fresh modern-classic feel.

The launch on Oxford Street marks the latest exciting development for the British multichannel retailer, which now operates 90 stores across the UK, a thriving online business and over 60 stores internationally. 

News of this new flagship would have also undoubtedly pleased Thomas Mayes Lewin, who opened his modest Jermyn Street shop in 1898, selling pioneering coat shirts to the discerning Victorian gentleman. 

This sartorial breakthrough marked the arrival of a whole new generation of shirts with buttons down the front - like those still worn all over the world today.

T.M.Lewin CEO, Geoff Quinn says: "Recent research suggests that good quality shirts, accessories and tailoring are still very much in demand. So there really couldn’t be a better time for us to open up an exciting new store on the world’s most famous shopping street."

A look inside the newest store by the famous shirtmaker T.M.Lewin. The brand Opens a New London Oxford Street Store for 2015.