Written by Menswear Style in Stockists on the 7th November 2014

The second largest TOPSHOP/TOPMAN flagship store in the world has just opened at 608 Fifth Avenue in New York City. The new flagship is a huge 40,000 square feet and is on the world-famous fashion corridor of Fifth Avenue on the corner of 49th Street. 

'This places the store adjacent to one of the epicentres of New York City: Rockefeller Centre'  

The landmark-registered building built in 1931 by Henry Goelet is an important milestone in retail architecture. The upper stories feature art deco detailing and transition to lower levels in a contemporary style.

Continuous windows connect the floors and wrap around the prestigious corner site to feature dynamic window displays adding the High Street style to America’s famous Fifth Avenue retail windows.

The four-storey store is occupied by TOPSHOP on the first through third levels and TOPMAN on the basement level. The store is designed to accentuate the fashion with 14 foot tall back lit displays and ambient light boxes throughout all floors. With more than 300 new pieces delivered every week, the fashion conscious Fifth Avenue shopper will be able to enjoy the best ranges from the iconic British brand. 

TOPMAN encompass the basement level of the Fifth Avenue store in an 8,900 square foot space. To celebrate the launch TOPMAN has designed 80 exclusive premium pieces available only from the Fifth Avenue store. These pieces will sit alongside the very best of their other premium offerings including seasonal catwalk collections Topman Design, Lux and LTD as well as their much sought after designer collaborations. 

Other exclusive product for the launch includes a denim collaboration with American denim mill Cone. These premium exclusives and collaborations sit alongside TOPMAN signature suiting, formal outerwear and smart shirt ranges as well as trend-led mainline collections. Smoked glass and blond wood flooring give the floor a sophisticated atmosphere that leads into the TOPMAN Personal Shopping space.

TOPSHOP and TOPMAN Personal Shopping, the brand’s premium complimentary shopping service offers a dedicated team of fashion experts to edit the store’s offerings to the customer’s needs. This team offers the latest looks, hottest trends, and style advice in the comfort of private dressing suites. The TOPMAN Personal Shopping service also offers tailoring and alterations. Items are pinned in-store then sent off-site for tailoring and finishing touches before shipping direct to the customer. 

Sir Philip Green comments "I am very excited about the Fifth Avenue launch for TOPSHOP and TOPMAN, having looked for a location there for many years. I believe that this corner of Fifth and 49th is both hugely prominent and perfectly located for our largest flagship store in the world, outside of our 100,000 sq foot home in Oxford Circus, London. We all look forward to welcoming many new customers to this prestigious NY shopping destination."

The British retailer Topman and Topshop Opens 5th Avenue New York Store in America making it the 2nd largest flagship store owned by the brand.