Written by Menswear Style in Events on the 28th October 2014

Photography by Jonathan Daniel Pryce

To celebrate the inaugural collection of Atelier Scotch, the label has worked with British style collective the Sartorial 7, who filmed another one of their popular unique style videos in Amsterdam. 

The Amsterdam-based fashion brand brings us a new take on modern tailoring by proudly introducing a new line focused on contemporary formal dressing. The Atelier Scotch gentleman is a classy character. He gladly travels the globe through which he creates a pocket full of dreams.

The love for details, which is in the Scotch DNA, is also present in the range, showing the contemporary versus the decorative.

The brand has created and experimented with unusual mixtures of qualities, structures and colours, but kept it subtle and luxurious. Fabrics and prints were developed in-house and unusual mixtures of qualities were designed, such as micro and oversized checks in wool structures in a washed or lightly tumbled finish. 

Treated corduroy in cool shaped trousers, cashmere and mohair, brushed cottons in various shades, herringbones, tweeds and unique jacquards. Shirts were rinsed and steamed during the process, so they are softer, have more volume, but are still elegant.

It is the combination of unexpected styles that Atelier Scotch surprises you with. Soft shapes in formal qualities, double-breasted unlined coats in chunky wool or mohair, usage of Italian yarns in cashmere, merino and lamb’s wool. 

Beautiful lining in toned down prints, hidden almost - they've crafted a totally new eclectic tailoring line. Unique and non-pretentious. You are invited to discover a new take on modern gentleman’s dressing.

Atelier Scotch gives every man the opportunity to get that gentleman’s look; cool, not stiff; comfortable, but dressed up. Don’t heedlessly conform! This new label is the alternative to traditional tailoring. 

The below video reflects the DNA of the brand’s AW14 Collection in which each of the 7 different sartorial gentlemen sport different inspired outfits that showcases the richness of the collection.

The latest of the Style collectives trend videos, Atelier Scotch x Sartorial 7 filmed in Amsterdam showcasing Scotch and Soda's newest brand.