Written by Rakelle Maurici in Brands on the 23rd September 2014

Founded in 2011 by Aaron Tweedie through a Kickstarter campaign; the Man-PACK is a practical bag for all men’s daily necessities. As we know, the men’s bag market is growing more and more, and pockets are not big enough to store all your essential items.

Aaron’s concept behind the product is “We need something that has utility and style. That’s why I created the Man-PACK. It’s more than just a bag. It’s a tool for the modern man.”

Designed with a minimalist mentality, but not too minimal, the bags are sized for standard 8” x 11” business files and tablet computers. 

'There are pockets for phones, business cards, and an innovative feature of the Platinum line is an integrated detachable leather wallet'  

The Platinum line is bespoke to your requirements, you can choose between the left or right shoulder strap, and/or a customised pocket according to the size of your phone.

Tweedie uses ‘Kickstarter’ as a platform in order to gain customer feedback as to how he can improve to make the consumers happier. Aaron explains how customers are vocal about what they want and how they leave ideas for design enhancements through his crowdfunding campaign, "The entire concept has become interactive between the consumer and the seller as style and function are equally important."

In time for their autumn/winter 2014 collection launched we exclusively showcase the Ted Baker Take the Lead Video featuring the Langley and Phormal collections.