Written by Menswear Style in Brands on the 3rd June 2014

Photography by Gemma Boyle

Last week we were invited to take over the Instagram account of Christopher Ward, a London luxury watch label established in 2004. We picked out 5 of our favourite watches from their collection and styled them with an outfit each day to show how we would wear each design. To see each of the 5 images click here. 

Christopher Ward Ltd was established on a boat in the middle of the River Thames in 2004 by Chris Ward, Mike France and Peter Ellis with a new business model for the luxury watch market; challenging the traditional approach by retailing online and bringing a unique blend of quality and value to the consumer. Their main aim is to provide “the cheapest most expensive watches in the world.” 

This pioneering independent spirit was complemented by a passion for engineering quality, stylish design and an intrinsically British personality for the brand. The label has since established a very special reputation among watch enthusiasts across the world, particularly for its premium Harrison Collection. 

The remarkable series of watches created exclusively for Christopher Ward by the brands's own Master Watchmaker, Johannes Jahnke, includes the JJ Calibres, which have gained the brand a reputation for technical innovation that has taken the watch world by storm. By delivering stylish, original interpretations and exceptional value across a range of watch styles, Christopher Ward have established a unique reputation as the brand that makes premium luxury watches accessible to everyone.

C5 Malvern Quartz - £165 

We styled this watch with a chunky leather woven Skultuna bracelet, stripe formal Eton shirt and a Hackett check linen blazer. The C5 Malvern Quartz is the perfect access point to the world of Christopher Wards fine timepieces and retains the position as the world’s most affordable luxury watch.

C9 Harrison Jumping Hour - £1,250 

We styled this very elegant smart watch with a striped Lands’ End Shirt. The Mark I version of the Jumping Hour watch was a finalist in the 00/24 Watch World European ‘Watch of The Year Awards’ 2012 and the extraordinary JJ001 model was created by Master Watchmaker Johannes Jahnke.

C900 WorldTimer - £1,575 

We styled this stylish standout watch with a white shirt and dogtooth blazer by Reiss. For many people the beauty of a watch is in how it looks externally and the C900 Worldtimer is a beautiful watch by this measure. Each of the time-zones are indicated by individual airport codes in a window at 12 O'clock. The same disc indicates the geographic location on the C900's magnificent 3-dimensional world map dial.

C7 Italian Racing Red - £599 

This striking weekend casual timepiece was teamed with a chambray Lacoste polo shirt. The watch model in 2012 became their fastest selling timepiece ever created and the limited edition version sold out within just a few weeks. This new edition will probably follow the same path.

C60 Trident Automatic in Orange - £450 

We teamed this bright and cheerful watch with a Private White V.C. work jacket and a leather iPad case by Ted Baker. The watch was inspired by the famous 1954 Rolex GMT Master and is a high performance dive watch. The movement is a Swiss made self-winding movement with a 38 power reserve.

For this Menswear Style x Christopher Ward 2014 collaboration we take over the brands Instagram account to style 5 of their watches.