Written by Menswear Style in New Collections on the 25th April 2014

Photography by Jonathan Daniel Pryce

The latest Sartorial 7 x River Island images shot by Garcon Jon goes live today on RiverIsland.com and we’re the first to show them off after bringing you a behind-the-scenes exclusive last week. 

The project also saw S7 Terry Donovan take part in the popular River Island Master Class series (video below) where he gives his tips on grooming, choosing your look, and the perfect tie knot. 

Terry comments on the project “Although we pride ourselves on championing the smaller independent brands, it’s also important for us to work with the big players on the British high street. River Island maintain an impressive level of quality and craftsmanship in their tailoring. They consider the details whilst remaining accessible and most importantly, affordable! This is where the Sartorial 7 linkup worked perfectly, teaming up to show the everyman that he can look sharp without breaking the bank.” 

Michael Dale 

Mr Dale from Stoke-On-Trent is a Senior Press Officer for River Island Menswear, and here he wears a trend/fashion inspired outfit. He arrived in London shortly after university and worked in Personal Shopping. Soon after he got a recommendation for a PR role to a Savile Row Tailor which started his career in PR. 

Inspiration behind the look 

“As we were shooting in Brighton I really wanted to invoke my inner ‘mod’ into this look, hence the slim cobalt suit, knitted tie and the sixties style club collar. I have a love for clashing casual elements with tailoring so these clean white sneakers were an obvious choice."  

Top style tip 

“Always match your leathers, for example never where brown shoes and a black belt.”

Craig Landale 

Leeds born Craig Landale is the Founder and Editor-in-Chief at MenswearStyle.co.uk. He previously worked for two large clothing companies as an Online Marketing Manager before setting up his own publication in London. Here he wears a summer wedding inspired outfit. 

Inspiration behind the look 

“My look would be perfect for a summer beach wedding on a hot day. Light breathable fabrics, a sharp waistcoat for formality and to give the body a good shape (hides a beer belly too), and a bit of personality shining through via the print pattern tie.” 

Top style tip 

“Make sure the fitting is right. Get a 2nd and 3rd opinion and if it fits well and you feel confident, it's most likely you'll look great.”

Stephen Kelly 

Presenter and stylist Stephen Kelly from a small village near Wolverhampton comes from an acting background and has always had a huge passion for clothing so decided to combine the two and present men’s fashion for MensFashionMagazine.com. He wears an outfit inspired by a day at the races. 

Inspiration behind the look 

“A day at the races is a grand occasion, a fun day out that's a real event. I love the colours blue and cream and they sit well together. I’ve combined them with stripes and paisley to add detail to the core of the outfit while the tailoring stays clean and crisp. The tassel loafers add the perfect balance of smart without being stuffy - I love that about my look.” 

Top Style Tip 

“Wear with confidence; any outfit looks better with confidence. Don't forget even if your friends do berate you, they'll secretly want to know where it's from. And I'd rather be a leader than a follower, wouldn't you?“

Phil Green 

Phil Green from Glasgow is always sartorially inclined and has a great passion for personal shopping. Previous employers range from the high end to the high street, and currently he's the personal shopping menswear specialist at Faretch.com. For this shoot he wore a business/office outfit. 

Inspiration behind the look 

“The versatility of the whole look is what I like best, a navy 3 piece is a true timeless classic look that won’t look out of place at a business meeting or a summer wedding. Just change the shirt and tie and you’ll have another completely unique look.” 

Top style tip 

“My number 1 style tip is to keep it simple, you never want to make an outfit look forced. Especially when it comes to tailoring you need to wear the suit not the other way around.”

Nigel Ruwende 

The smart casual dressed chap in this picture is Nigel Ruwende, both an apron maker for Saint & Birchley and Deputy Editor at Individualism.co.uk - oh, and he loves to dance (a lot!) 

Inspiration behind the look 

“In all honesty, my inspiration was Mikey Dale’s Instagram. He mixes elements of sartorial and casual that I've found really fun. So I thought a trip to the beach would be the perfect time to give it a shot for myself.” 

Top style tip 

“Find a local tailor to make off-the-rack look bespoke.”

Terry Donovan 

Terry works in men’s fashion PR for Cube PR in London and is a founding member of the Sartorial 7. He started his career in fashion at the young age of 14 when he worked for a men’s designer boutique in Middlesbrough. Here he wears a work/business inspired outfit. 

Inspiration behind the look 

“The look I went for was a simple and versatile look that I’d wear for a day in the office. The loafers I wore can also be worn without but make sure you moisturise them ankles if you do!” 

Top Style Tip 

“Even if you only have one shirt and one pair of trousers, make sure you press them! It doesn’t matter how many clothes you have, how you present yourself, attitude and manners is important.”

Chris Benns 

Chris Benns (Pictured above) from London is a Stylist and Menswear Editor for Hunger Magazine. For this project he wore a prom inspired outfit. 

Inspiration behind the look 

“I loved my evening look from River Island. The black three piece is a great take on a classic style, paired with a clean white shirt and bow tie. The Tassel loafer is a great summer shoe which can be dressed up and down depending on the occasion.” 

Top style tip 

“Don't over think what you’re wearing. A lot a people get carried away with accessories: Pocket squares, Tie bars, Pocket watches etc. Just pick the one. Less is more.”

River Island x Sartorial 7 Exclusive First Look, River Island spring/summer 2014, River Island Garcon Jon, River Island Brighton, River Island menswear 2014