Written by Menswear Style in Brands on the 6th March 2014

Photography by Craig Landale

The first Levi’s made-to-order jeans service at its London flagship store on Regent Street is the ultimate expression of style and craftsmanship. 

This service, which is known as Levi’s Lot No. 1, has made the Levi’s Regent Street flagship the definitive destination for denim tailoring in the UK capital.

The MWS team were lucky enough to get an exclusive insight into how these jeans are made within the lower ground floor workshop section of the store, with a walk-through demonstration from the Master Tailor herself Elizabeth Radcliffe. 

We even got to attach a Levi's button onto a piece of denim using a scary looking machine, which was much more satisfying than expected.

Radcliffe is responsible for all stages of the Lot No.1 creative process from initial design consultations right through to the application of the final, hand-finished detailing, working alongside customers to create their ultimate fit and style.

With a passion for craftsmanship developed during the early days of her career as an apprentice on the UK’s famed Savile Row, Radcliffe’s role at Levi’s now combines her creative flair with her expertise in precision tailoring.

Customers have the option to fully customise their jeans choosing from fitting, denim, weight, colour and even altering the design details such as pocket size and thread colours etc.

The name Lot No.1 comes from the fact the brand has been assigning “lot” numbers to their garments since 1890 to identify their product type. 

So if you fancy creating your very own jeans from scratch, the process is by appointment only and takes 5-6 weeks to create, costing £500 per pair.

“The idea for Lot No. 1 came from our in-store alterations services in London, New York and San Francisco where we started to see a desire amongst our loyal clients to create something that was unique to them. For denim aficionados who want something truly tailored and customizable Lot No. 1 allows them to play a collaborative role in the creative process,” said Richard Hurren, Managing Director Levi Strauss & Co. UK & Ireland.

We feature our recent Levi’s Lot No.1 workshop Visit where the master tailor Elizabeth Radcliffe showed us the processes of making a pair of jeans.