Written by Menswear Style in Beauty on the 4th February 2014

Men's makeup comes in the form of three categories. Firstly, there's the cover up range which is very popular amongst younger gentlemen and those with redness skin conditions. There’s also concealer, foundation and BB creams who also head up this category and are becoming very popular in recent years. 

The second category comes in the form of bronzing products. Bronzing lotions, powders and tinted moisturisers are the three types of product in this category and are chosen by men throughout the winter months especially to add a bit of healthy colour to their skin. 

Men with uneven skin tones, pale skin and rough skin areas are most likely to buy bronzing products and providing the application is mastered, it really does look great. Such products are preferred to fake tan products because they can be quickly washed off. 

The final category comes in the way of men's eye makeup products. Designed for the guy who wants to stand out or simply add a bit of depth to his eyes. Whether it's mascara for men, guyliner or even eye brow gel to manage unruly brows, there's plenty of options in this male makeup category. Some men have expanded their grooming repertoire to include things like lash lift starter kits.

Popular products 

Concealer for men leads the way for sure! MMUK MAN's Concealer Trio tackles blemishes and Calvin Klein's Under Eye concealer is particularly good at fighting eye bags, puffiness and fatigue. 

Brow gel is also very popular at the moment, especially MMUK MAN's clear version, as it's incredibly subtle. Apart from that guys, BRTC's BB cream is hugely popular as it really does offer an all in one skincare approach, perfect for the busy man on the go. 

Finally, MMUK MAN's Foundation for men is very much on the rise and it’s a formula specifically designed for men that doesn’t end up looking cakey or feminine when worn.

The key benefits 

The key benefits to SUBTLE makeup for men, (no man wants to look like a drag queen) is the ability to cover up common imperfections, even skin tone and to disguise skin irritation. 

Other key benefits include, controlling unruly brows, giving your eyes an eye catching look and tackling pale and fatigued skin. When done right, makeup for men can be a huge success. It's always good to practice a couple of times to get application just right, especially if you’re a new starter. You’ll truly reap the rewards in the long run.

A Guide to Men's Makeup looks at the most popular men's make up products, types of men's makeup and the benefits with tips and advice.