Written by Menswear Style in Beauty on the 27th January 2014

Our skin is complex, and ever changing – which means it is important to keep your skincare routine updated. In today’s world, a man looking after his appearance and skin is no longer a "girly" thing to do and is actually very attractive to women. 

Its come a long way from the days when your dad would wash his face with whatever cheap bar of soap he could find and cover up shaving cuts with bits of toilet paper! 

When you go into a supermarket there are hundreds of products that you can buy, but don’t get intimidated. You just need to know the basics to begin. 

With a little help from our friends and beauty experts, The Salon Look, we’ve put together this great guide on ways to keep your skin looking fresh in 2014... 

Drinking water is a great way to keep the skin looking fresh and hydrated from within. Try drinking the recommended 8 glasses a day to ensure you have radiant skin.  

Try to do the magic 3 – cleanse, exfoliate and moisturise. I know doing this everyday can be a pain but if you do nothing else, make sure you cleanse. This should be in your daily routine, and I don’t mean grab a bar of soap and use that.

Be sure to cleanse twice a day, especially in the evening. The skin picks up dirt and pollution (especially in London) throughout the day and unless it’s washed away it will speed up that ageing process! 

Next, exfoliate... sometimes cleaning the skin with a simple face wash just isn’t enough. You don’t have to exfoliate every day but try to do it three times a week, it will help smoothen the skin and soften hair follicles which will result in a closer, less-irritating shave. 

The last of the magic 3 is to moisturise. When shaving, you open up your pores and essential moisture escapes from your skin. Make sure you moisturise as much as possible, it will also help prevent razor burn. 

Make sure you protect your lips, the last thing you want is rough chapped lips. The skin is very thin and prone to dryness. Regularly apply lip balm daily, it doesn’t have to be scented or pink! Just a normal SPF lip balm is best to use. 

When shaving, you have to be extra careful with your skin, a good shave is at the heart of keeping your skin healthy. Try to always use shaving foam, this will keep your pores soaked and help your razor glide across your jawline for a smoother shave. 

Why not also try using shaving oils, these can be a less messy alternative to foams and they moisturise as you shave. They also blunt your razor heads slower than foam.

We take a look at Skincare for Men with tips and tricks to help gain the perfect skin. Follow our daily men's skincare routine guide for best results.