Written by Menswear Style in Brands on the 3rd January 2014

Similar to the evolution of Porsche 911 models through the years or the precious fabrics that make up a Zegna three-piece suit, Rolex watches are an industry unto themselves. 

Just ask Paul Altieri, founder and CEO of Bob’s Watches. Bob’s Watches is the world’s first and only 'Rolex Exchange' where both novices and aficionados can buy, sell and trade pre-owned Rolex watches at a true and fair market value. 

Because the company prides itself on complete transparency, this online haven lists the buy and sell price for each and every Rolex. 

“When customers realise what the actual buy and sell price is of the watch, they won’t be confused by other online ‘collectors’ who are looking to make an outstanding profit on a watch purchased wholesale,” Altieri says.

Timeless heirlooms that are handed down from generation to generation, Rolex watches not only hold their value but actually increase in worth as certain models become rarer harder to find. 

Altieri believes this equates to enough pieces of the pie for everyone. Considering the plethora of online information available to the Rolex consumer, Bob’s Watches offers a site both for those who are new to the game, and are curious about which watch is right for them, and the expert searching for the perfect piece to add to his collection.

Altieri's business model of keeping customers apprised of the transaction from beginning to end means consumers don’t have to justify spending £7,000 on a watch. 

It’s simply a good investment. There are a few telltale signs that highlight a first impression: the suit, the shoes and the watch. While the well-styled man has several high-end timepieces from which to choose, a Rolex is in a class of its own.

The World of Rolex is Made Simple after talking to Paul Altieri, founder and CEO of Bob’s Watches - the Rolex exchange website.